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B2B Copy That Connects
B2B buyers are people too. How to write business-to-business copy that is credible and clear instead of polished but empty.
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Writing Video and Explainer Scripts
A great video starts with a great script. Whether it is a short social clip or a two-minute explainer, the script determines clarity, pacing and impact.
2 min readvideo scriptsexplainer videosvideo marketingcopywriting
A great video starts with a great script. Whether it is a short social clip or a two-minute explainer, the script determines clarity, pacing and impact.
Know the goal and audience
Define what the viewer should understand or do after watching. Keep one main message per video.
A simple explainer structure
- Hook: a problem or question the viewer recognises.
- Problem: why it matters.
- Solution: how the product or service helps.
- How it works: a few simple steps.
- Call to action: what to do next.
Write for the ear
- Use short sentences.
- Read every line aloud.
- Avoid complex terms or explain them simply.
- Allow pauses for visuals.
Match words to visuals
Use a two-column script: what is said and what is shown. Visuals should support the words, not repeat them.
Mind the length
Shorter is usually better. Explainers often work best at one to two minutes; social clips are much shorter. Every second should earn its place.
Plan for silent viewing
Many people watch without sound. Add captions and make sure the visuals tell the story even when muted.
Video content ideas
Product demos, customer stories, behind-the-scenes clips, quick tips, FAQ answers and team introductions.
Bring scripts to life
oceanone writes scripts and produces motion and animation for agencies and their clients.
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Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of writing video and explainer scripts without the noise. It is written for people who already work with clients, not for theoretical reading.
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