SEO
Common SEO Mistakes
The most common SEO mistakes that hold websites back, including why great blog content sometimes fails to rank and how to fix it.
2 min read
An SEO audit shows what is helping and what is holding back a website. It is the starting point for any serious optimisation.
Step 1: Crawl the site
Use a crawler to find broken links, redirects, duplicate pages, missing tags and other technical issues.
Step 2: Check indexing
Compare indexed pages with important pages. Look for pages blocked by mistake or low-value pages that should not be indexed.
Step 3: Performance and mobile
Measure loading speed and mobile usability for key templates.
Step 4: On-page review
Check titles, meta descriptions, headings, internal links and image optimisation.
Step 5: Content
Identify thin, outdated or overlapping content. Find gaps compared with competitors.
Step 6: Links
Review backlink quality, lost links and internal link structure.
Step 7: Local and structured data
Check business profiles, location information and structured data.
Step 8: Prioritise
Rank issues by impact and effort. Fix critical issues first.
Present the findings
Summarise for clients in plain language with a prioritised action plan.
Free audit
oceanone offers a free SEO audit for agencies and their clients.
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Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of how to run an seo website audit without the noise. It is written for people who already work with clients, not for theoretical reading.
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