Writing Website Proposals

A website proposal is often the moment a deal is won or lost. Proposals that list features and a price tend to be compared on price alone. Proposals that show understanding of the client's business are compared on value.

Step 1: Discovery before writing

Never write a proposal from a single email. Hold a discovery call to understand:

• the business goals behind the website,
• the audiences and their needs,
• what is wrong with the current site,
• must-have features and integrations,
• timeline, decision-makers and budget range.

Step 2: Structure the proposal

1. Summary of the situation and goals, in the client's own words.
2. Proposed approach, explaining how the website will meet those goals.
3. Scope and deliverables: pages, features, content, integrations, training.
4. What is not included, to prevent misunderstandings.
5. Timeline with key milestones and client responsibilities.
6. Investment: ideally two or three options at different levels.
7. Why you: relevant case studies and process.
8. Next steps, with a clear way to accept.

Step 3: Present and follow up

Walk the client through the proposal in a call instead of only emailing it. Answer questions live, then follow up within a few days.

Tips that increase win rates

• Mirror the client's language and priorities.
• Offer tiered options so the conversation is about which option, not whether.
• Include ongoing care, such as website maintenance, from the start.
• Keep it concise and visual.

Deliver what you sell

Once the project is won, oceanone can deliver it white-label. Explore our web design service.