
Web Design & Dev
Designing Luxury Brand Websites
Design principles for luxury brand websites: restraint, imagery, typography, pacing and a premium experience at every touchpoint.
2 min read
Order the design on its own, or the design and the build. Small sites and larger custom sites. Your client gets a website that brings in enquiries and is easy to update.
You keep the relationship. We never email or call your client. The website helps people find them, understand what they sell, and get in touch.
Someone looking for what your client sells can open the site and see it straight away.
The pages work on phones and computers, and it is obvious where to click next.
Forms and buttons are placed where you want people to enquire, book a visit, or buy.
You can add pages, products, or campaigns later. The site does not have to be rebuilt.
Text and pictures can be changed without a new build.
How it runs
You are involved at every step, and before we send the site back to you, the quality check is done in Europe.
Revisions
Three rounds while we design, and three more while we build.

You can change text, images, and sections. That applies to the three rounds while we design the pages, and to the three rounds while we build the site you approved.
Book a callProjects slip when the brief, the logins, or the text arrive late. This is the split.
| Task | Your agency | |
|---|---|---|
| We keep the schedule: the tasks, the deadlines, and a message when a step is done. | ||
| We design the site, then build the design you approved. | ||
| We check the site in Europe before launch: people can use it, it works on the devices we agreed, and it loads properly. | ||
| We check the server you give us, including space, speed, and setup, before the site goes live. | ||
| We put your text, images, and files on the pages. | ||
| We have regular calls with you, so you always know where things stand. | ||
| If the brief changes, we write it down and send a new quote and timeline before we do the extra work. | ||
| We do a last check after the site is on the live server. | ||
| A filled-in brief: what the website must do, and the date you need it. | ||
| The server logins at the start. If they arrive late, we cannot test until the end. | ||
| Logos, images, and other files. A new logo or a new brand is a separate job. | ||
| Copy within two weeks. Order website copy separately if we should write it. | ||
| Your feedback on the dates we agree. | ||
| Someone from your team on the calls. If a decision waits, the website waits. |

Every change goes into a shared spreadsheet you can open from the first day. Add a screenshot when that makes the change clearer. If you mention a change on a call and forget to write it down, we add it and ask you to confirm it.
A senior person checks the work before we send the site back. You then show it to your client. If you approve it on time, we stay on schedule.
If they want something that was not in the original brief, we write it down and send you a new quote and a new timeline. You can accept it, or we keep the original brief.
It is usually better to finish the website we agreed, and do the extra afterwards as its own job. If they want a different website altogether, we price it again and set a new timeline. You choose whether to go ahead or stay with the original plan.


We split the invoice into three monthly payments. The first one goes out when the project starts.
If we have the brief, the logins, and the files on time, the site is usually ready in five to six weeks. That is often before the last invoice.
Notes that sit next to this work. All notes

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You keep the client. We do the work, and the quality check happens in Europe.