Design und Marke
Colour Choices in Branding
How colour influences brand perception, how to choose a brand palette and how to apply colour consistently and accessibly.
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Logo Design Essentials
A logo is not the whole brand, but it is the most visible symbol of it. A good logo is simple, memorable and works everywhere.
2 min readlogo designbrandingcorporate identity
A logo is not the whole brand, but it is the most visible symbol of it. A good logo is simple, memorable and works everywhere.
Qualities of an effective logo
- Simple: recognisable at a glance.
- Distinctive: different from competitors.
- Versatile: works in colour, black and white, large and small.
- Appropriate: fits the audience and industry.
- Timeless: avoids short-lived trends.
Briefing a logo project
Include the brand's values, audience, competitors, preferred and disliked styles, and where the logo will be used.
Logo variations
A professional logo package includes a primary logo, a simplified mark or icon, horizontal and stacked versions, and colour and monochrome variants.
The logo on the website
The logo should be clear but not dominant, link to the homepage and have a sharp, lightweight version for all screens. A favicon version is essential.
Common mistakes
Too much detail, too many colours, poor legibility at small sizes and copying competitors.
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Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of logo design essentials without the noise. It is written for people who already work with clients, not for theoretical reading.
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