Logo design
- Routes, then a chosen mark, then the versions listed in the quote.
Logo and corporate identity
Logo and corporate identityA logo, an identity package, and the brand basics a client can actually use.
Order the mark, then the files around it: colour, type, and the first applications. You keep the client. We never contact them. This is a defined identity project, not hourly overflow.
What your client gets
They get a mark they can put on a door, a site, and a card, plus the basics so the next designer does not guess.
- 01
A logo they can own
A mark designed to the brief, with the versions they will actually use: colour, one-colour, and small sizes.
- 02
An identity package
Colour, type, and spacing written down, so stationery, a site, and ads can match.
- 03
Brand basics
The first applications named in the quote: a card, a letterhead, or a social avatar, not a 80-page book unless we quoted one.
- 04
Files the next job can open
Vector and export packs you can send to web, print, or another designer.
- 05
You present the work
Rounds come back to you. You show them. We stay off the call.
How agencies usually order it
The quote names which of these sit in the first project. Extra applications follow as their own jobs.
Identity package
- Colour, type, and rules that keep the mark consistent on the next jobs.
Brand basics
- The first uses: typically a card, a letterhead, and a social mark, if they are in the quote.
How it runs
From the brief to a pack they can use
You pick a route before we draw every application. Quality check is done in Europe.
How revision rounds work
Routes, then refinements on the chosen mark, inside the quoted rounds. Applications follow the approved mark.
A new direction after a route is signed off, extra applications, or a full guidelines book is a new quote.
What we do, and what we need from you
Identity work slips when the brief is “make it modern”. This is the split.
| Task | Your agency |  |
|---|---|---|
| We write the brief with you: audience, use, and what the mark must not look like. | ||
| We present routes, then refine the one you pick. | ||
| We build the identity files and the basics named in the quote. | ||
| We never contact your client. | ||
| What they do, who they serve, and names that are already taken if you know them. | ||
| Where the mark will sit first: a site, a card, a van, a social account. | ||
| Feedback on the dates we agree, including a clear choice of route. | ||
| Someone from your team on the reviews. If a direction waits, the mark waits. |
A route is a decision
Mixing two routes after you have picked one is a new quote. Pick, then refine.
Applications come after the mark
Cards, a site, and ads need a locked logo. Order print and web as follow-on jobs if they are not in this quote.
Motion of the mark is separate
A logo sting sits on Motion & Animation once the still mark is approved.
Agencies often add these extra services
From the blog
Notes that sit next to this work. All notes
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How to define, audit and maintain a consistent brand voice across website, social, email and ads, even with many writers.
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Logo Design Essentials
What makes a logo effective, how to brief a logo project and how a strong logo supports a brand across website and marketing.
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Frequently asked questions
Agencies that want to deliver a logo and identity under their own name.
Ready to brief a mark?
Tell us who it is for and where it will sit. We design the logo and the basics, under your name.