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Blog/Design und Marke

Design und Marke

Markensysteme, Identität und Designentscheidungen, die im Markt halten. Grafikdesign & Branding ansehen.

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AlleKI-LösungenAgenturwachstumDesign und MarkeContent und TexteCRO, Leads, E-MailGEO und KI-SichtbarkeitPaid MediaSEOSocial MediaWebdesign und Entwicklung

7 articles

Colour Choices in Branding

Design und Marke

Colour Choices in Branding

How colour influences brand perception, how to choose a brand palette and how to apply colour consistently and accessibly.

2 min read

Keeping Brand Voice Consistent Across Channels

Design und Marke

Keeping Brand Voice Consistent Across Channels

How to define, audit and maintain a consistent brand voice across website, social, email and ads, even with many writers.

2 min read

Logo Design Essentials

Design und Marke

Logo Design Essentials

What makes a logo effective, how to brief a logo project and how a strong logo supports a brand across website and marketing.

2 min read

Personal Branding for Agency Owners

Design und Marke

Personal Branding for Agency Owners

Why agency owners benefit from a personal brand, and practical ways to build visibility and credibility without it taking over your week.

2 min read

Typography Choices That Work

Design und Marke

Typography Choices That Work

How to choose fonts that fit a brand, build a readable type hierarchy and use responsive typography on websites.

2 min read

Where to Start When Building a New Brand

Design und Marke

Where to Start When Building a New Brand

A practical starting point for building or refreshing a brand: research, strategy, identity and rollout, without skipping essential steps.

2 min read

Why Every Brand Needs Brand Guidelines

Design und Marke

Why Every Brand Needs Brand Guidelines

What a brand bible should contain, why it matters for consistency and SEO, and how agencies can create practical brand guidelines.

2 min read

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