Design und Marke
Colour Choices in Branding
How colour influences brand perception, how to choose a brand palette and how to apply colour consistently and accessibly.
2 min read
Typography Choices That Work
Typography shapes how a brand feels and how easily people can read its content. The right choices make designs clear and distinctive.
2 min readtypographyfontsweb designresponsive design
Typography shapes how a brand feels and how easily people can read its content. The right choices make designs clear and distinctive.
Fonts carry personality
Serif fonts often feel traditional or editorial; sans-serifs feel modern and clean; display fonts add character but should be used sparingly.
Limit the number of fonts
Two typefaces, one for headings and one for body text, are usually enough.
Build a hierarchy
Use size, weight and spacing to distinguish headings, subheadings, body text and captions.
Readability basics
- Comfortable body text size.
- Line length of roughly 50 to 75 characters.
- Generous line height.
- Sufficient contrast.
Responsive typography
On websites, type should scale smoothly across screen sizes. Fluid font sizes and responsive spacing keep text readable on phones and elegant on large screens.
Performance and licensing
Web fonts affect loading speed. Use only the weights you need and check licences for web, app and print use.
Expert design
oceanone's web design and digital graphics teams use typography to make brands clear and memorable.
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Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of typography choices that work without the noise. It is written for people who already work with clients, not for theoretical reading.
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