Packaging Social Media Services

"We'll handle your social media" is easy to sell and hard to deliver profitably. Without clear boundaries, social media retainers expand quietly until the agency is losing money. Well-designed packages fix that and make buying easier for clients.

Define exactly what is included

• Which platforms are covered.
• Number and type of posts per month, such as static, carousel or video.
• Stories or short-form video volume.
• Community management: hours per week or response times.
• Advertising management and ad spend limits.
• Strategy sessions and reporting frequency.
• Revision rounds.

Build tiers

A typical structure has three levels:

• Essential: one or two platforms, a set number of posts, basic reporting.
• Growth: more platforms and formats, community management, monthly strategy call.
• Premium: full content production, paid social, influencer coordination and detailed reporting.

Tiers give clients choice and create a natural upgrade path.

Tie packages to outcomes

Clients renew when they see business value. Agree on goals such as leads, traffic, sales or customer service performance, and report on those rather than likes alone. Explain how social activity connects to revenue.

Offer add-ons

Paid social campaigns, photo or video shoots, influencer campaigns, social commerce setup and crisis support can be sold separately.

Price for profit

Calculate the real time cost of each package, including planning, approvals, revisions, engagement and reporting. Review margins every quarter.

Deliver without hiring

Many agencies outsource social media production and management to a white-label partner, keeping strategy and the client relationship in-house.

White-label social media

oceanone delivers social media management and premium social media management packages white-label.