Paid Media
Aligning SEO and PPC
Why SEO and PPC work better together, and practical ways to share data, coordinate keywords and create a consistent search presence.
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Getting More from Microsoft Ads
Microsoft Advertising often receives less attention than Google Ads, but it reaches valuable audiences, frequently at lower cost.
2 min readMicrosoft AdsBing AdsPPCsearch advertising
Microsoft Advertising often receives less attention than Google Ads, but it reaches valuable audiences, frequently at lower cost.
Why consider it
- Reach across the Microsoft search network, including Bing.
- Audiences that often skew towards desktop and professional users.
- Frequently lower competition.
- LinkedIn profile targeting options for B2B.
Start with an import
Campaigns can be imported from Google Ads, which saves time. Then adapt them: budgets, bids and keywords may need adjustment.
Tips for more clicks
- Review search terms and add negatives.
- Use all relevant ad extensions.
- Adjust bids by device, time and location.
- Use audience targeting, including professional attributes for B2B.
Track separately
Set up conversion tracking specifically for Microsoft Ads and compare results by campaign.
Do not set and forget
Imported campaigns still need ongoing optimisation.
Manage it with oceanone
We run Microsoft Ads campaigns white-label for agencies.
Related oceanone services
Keep reading
More notes in Paid Media, or explore oceanone services.
Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of getting more from microsoft ads without the noise. It is written for people who already work with clients, not for theoretical reading.
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