Paid Media
Aligning SEO and PPC
Why SEO and PPC work better together, and practical ways to share data, coordinate keywords and create a consistent search presence.
2 min read
Services
White-label for agenciesPaid Media
Managed paid search, shopping, and related campaigns. Ad spend is billed separately. White-label delivery.
Services in this category
Google Ads
Search, Display, Shopping, video, local, call, app, Performance Max, and Smart campaigns, managed under your.
Google Local Services Ads
Pay-per-lead local ads. White-label delivery under your agency name.
Bing & Microsoft Ads
Search, audience, product, and app-install ads on Bing and Microsoft, plus remarketing. Ad spend is billed.
YouTube Ads
Skippable, in-feed, non-skippable, and bumper campaigns on YouTube. Ad spend is billed separately.
ChatGPT Ads
Sponsored placements inside ChatGPT for reach, clicks, and conversions. Ad spend is billed separately.
Retargeting & Programmatic
Image, native, rich media, and video retargeting. White-label delivery under your agency name.
Marketplace & App Ads
Advertising on marketplaces and in app stores. White-label delivery under your agency name.
Spotify Ads
Audio advertising. White-label delivery under your agency name.
From the blog
Notes that sit next to this work. All notes
Paid Media
When PPC Makes Sense for a Business
When pay-per-click advertising is the right choice, when other channels work better and how to set up PPC for local service businesses.
2 min read
Paid Media
Fixing Underperforming PPC Campaigns
A systematic checklist for diagnosing and fixing underperforming PPC campaigns, plus a client management protocol for paid media.
2 min read
Frequently asked questions
Agencies that want to deliver this to their clients under their own brand.
Capacity, without giving up the client
Managed paid search, shopping, and related campaigns. Ad spend is billed separately. White-label delivery.