Web Design & Dev
Custom vs. Template Websites
When a client needs a fully custom website, when a template or no-code build will do, and how to make the right recommendation.
2 min read
Web development
Web developmentWe develop the website, from the design to a build that works on every screen.
We build it from a design you already have, or from one we make with you. Small sites, larger custom sites, and shops. Your client gets a website that brings in enquiries and is easy to update.
We can build with
- WordPress
- Wix
- Squarespace
- Webflow
- Shopify
- React.js
- HTML
What your client gets
You keep the relationship. We never email or call your client. The site shows what they sell, works on phones and computers, and gives people a clear way to enquire or buy.
- 01
It shows what they sell
The pages are built around their products or services, in their brand, so a visitor understands the offer quickly.
- 02
It works on every screen
The site is built for phones and computers, and it is obvious where to click next.
- 03
It brings in enquiries
Forms, buttons, and the path to a sale sit where you want people to enquire or buy.
- 04
It can grow later
Pages, products, or a shop can be added later. The site does not have to be rebuilt.
- 05
Your client can update it
Text and pictures can be changed without a new build. Ongoing care is a separate order.
How it runs
From the brief to launch, in four steps
You are involved at every step. The build can be done offshore. You still see the work on calls, every change is written down, and the check before we send the site back is done in Europe.
Revisions
How revision rounds work
What a round includes
Three rounds while we design, and three rounds while we build. You can change text, images, and sections in those rounds.
Book a callWhat we do, and what we need from you
Projects slip when the brief, the logins, or the text arrive late. This is the split.
| Task | Your agency |  |
|---|---|---|
| We keep the schedule: the tasks, the deadlines, and a message when a step is done. You stay in it from the brief to launch. | ||
| We design the pages, then build the design you approved into a working website. | ||
| We run an 18-point check in Europe before launch. It includes the contact form, the business details, the links, a proofread, and whether the site works on the devices we agreed and loads properly. | ||
| We test the server you give us before go-live: space, speed, and setup. | ||
| We put your text, images, and files on the pages so they display properly. | ||
| We have regular calls with you, and we update you when a decision is needed. | ||
| If the brief changes, we write it down and send a new quote and timeline before we do the extra work. | ||
| We do a last check after the site is on the live server. | ||
| A filled-in brief. We send the template: what the website must do, and the date you need it. | ||
| The server logins at the start. If they arrive late, we cannot test until the end. | ||
| Logos, images, and other files. A new logo or a new brand is a separate job. | ||
| Copy within two weeks. Order website copy separately if we should write it. | ||
| Your feedback on the dates we agree. If a decision on your side waits, the website waits. | ||
| Someone from your team on the calls. |
How changes work
Every change goes into a shared spreadsheet you can open from the first day. Add a screenshot when that makes the change clearer. If you mention a change on a call and forget to write it down, we add it and ask you to confirm it.
We build the changes, then a senior developer checks them before we send the site back. You show it to your client. If you approve it on time, we stay on schedule.
If your client asks for more
If they want something that was not in the original brief, we write it down and send you a new quote and a new timeline. You can accept it, or we keep the original brief.
It is usually better to finish the website we agreed, and do the extra afterwards as its own job. If they want a different website altogether, we price it again and set a new timeline. You choose whether to go ahead or stay with the original plan.
When you pay, and how long it takes
We split the invoice into three monthly payments. The first one goes out when the project starts.
If we have the brief, the logins, and the files on time, the site is usually ready in five to six weeks. That is often before the last invoice.
How to sell the build
Start from what the client wants the site to do: be found, bring enquiries, or be easier to use. Recommend the pages and features that fit, and we will help you shape the proposal to the brief and the budget.
The useful long-term point is that the website stays theirs. People can find them, pages or a shop can be added later, and search, content, social, or email can be ordered afterwards.
Agencies often add these extra services
From the blog
Notes that sit next to this work. All notes
Web Design & Dev
WordPress Essentials for Agencies
Practical WordPress tips for agencies: choosing plugins, keeping sites secure and fast, and setting up client sites for easy management.
2 min read
Frequently asked questions
Agencies that want a developed website under their own name, from a design they already have or one we make with the build.
Ready to develop a website?
You keep the client. We build the site, and the quality check happens in Europe.