SEO
Common SEO Mistakes
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Search engines aim to show content from sources people can trust. The concept of E-E-A-T—experience, expertise, authoritativeness and trustworthiness—describes what that looks like.
The four elements
- Experience: first-hand involvement with the topic.
- Expertise: knowledge and skill.
- Authoritativeness: recognition by others.
- Trustworthiness: accuracy, honesty and safety.
Show experience and expertise
- Named authors with relevant bios.
- Original insights, examples and photos.
- Case studies and practical guidance.
Build authority
- Quality links and mentions from respected sites.
- Industry memberships and certifications.
- Speaking and publications.
Demonstrate trust
- Clear contact details and company information.
- Transparent policies and pricing information.
- Secure website.
- Accurate content, regularly reviewed.
- Genuine reviews.
Especially important for sensitive topics
Health, finance and legal topics require particularly strong trust signals.
Build trust with oceanone
Our SEO team helps agencies strengthen their clients' trust signals.
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Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of e-e-a-t: building trust with search engines without the noise. It is written for people who already work with clients, not for theoretical reading.
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Prefer a full list? See more in SEO.
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