Keyword package
- The count follows competition.
- A low- or medium-competition niche can start at 20 or 30 keywords.
- High competition calls for 40 or more.
- Adding keywords later means upgrading the package.
SEO
SEOHelp your clients get found in organic search.
Two ways to run it, and a site uses only one. A keyword package is sized to the niche. A consulting engagement is Maintenance, Normal, Advanced, or Aggressive, and it can take on more keywords later without a new charge. On-page error fixing and link building are already in the standard packages.
What the work is for
The summary cites Google's top three results taking more than half of all clicks (Markitors, 15/11/2023). It also cites more than 60% of small businesses using SEO to reach the people already looking (SEO AI, 24/04/2024). Those figures describe the market. They are not a result we promise for one site.
- 01
Organic listings, not ads or the map
The rankings this programme works on are the organic results. Paid listings and map listings are a different service.
- 02
People who are already looking
Someone searching for the offer is closer to a purchase, a call, or a sign-up than a cold audience.
- 03
The client's own results come first
Ranking ahead of other pages is also how the public record of the business stays the one you want people to see.
- 04
A return that can beat paid search over time
Paid search is getting more expensive. The early work to position a site can return more than that paid traffic later. That is the case the summary makes, not a guarantee.
Two ways to buy it
The work follows the same process. Reporting is the part that differs. One website takes one style.
Consulting
- Four levels: Maintenance, Normal, Advanced, and Aggressive.
- After six months we add further keywords, on-page work, and off-page work without an extra charge.
How it runs
From the audit to the monthly report
The first month is research and the first implementations. Later months keep the on-page work, the authority work, and the articles going. Once a quarter we disavow links that do not meet Google's quality guidelines.
What a good month looks like, and what it does not promise
The site is working when it ranks on the first page for most of the keywords in the campaign. The aim is the top three for most of those keywords, so the people who searched can find it. The three measures are ranking, traffic, and conversions. Directory listings and the content should also make the business look like the one it is.
More traffic is typical, not guaranteed. We do not turn that traffic into leads. That is conversion rate optimisation, ordered separately. A search engine can change the algorithm, and visibility can fall when it does.
What we do, and what we need from you
Recurring work is charged from the day the project is opened until the first of each month, or until you pause it. Gather the logins and the keyword decision before you open it, so the work is not waiting.
| Task | Your agency |  |
|---|---|---|
| We set up Agency Analytics, SEMrush, Ahrefs, and Revan, then send a white-label audit covering content, pages, indexing, design, speed, and FAQs, with a strategy from that audit. | ||
| We send benchmarks at the start, then on-page recommendations and draft descriptions for the business directories. | ||
| After you approve them, we make the SEO changes on the site: error fixing, page optimisation, and broken links. | ||
| We build authority with the link methods in the package, using the directory descriptions you approved. | ||
| We send a monthly white-label report of the work and the measures: traffic, rankings, and the other outcomes. | ||
| We can talk through the technical terms when you need that explained. | ||
| Manage what the client expects, and stay close to the work. | ||
| Logins for the website, Google Analytics, and Search Console, sent through Basecamp. | ||
| A decision on the final keywords. We recommend them. The client approves them. | ||
| A timely review of on-page recommendations. On a large site this continues. We do not implement a change until you approve it. | ||
| A timely review of directory descriptions. We do not post them until you approve them. | ||
| Brand the monthly report with your agency before it goes to your client. |
What this service does not do
It optimises how the site, and the business behind it, performs on search engines, so the business is easier to find and the public record is managed. It does not do any other job.
If the goal is to turn visitors into leads, order conversion rate optimisation as well. Search engines can change the algorithm at any time.
What you can sell next
A campaign that lifts organic visibility is the moment to offer conversion rate optimisation, so the extra visits become enquiries or sales.
If leads are already coming in, Google Ads can add more of the same traffic. Email and social sit alongside it. A mix usually does more than one channel on its own.
How agencies sell it
The white-label fee is priced so you can add your own margin. Once a client is happy, social and Google Ads are the usual next offer.
Talk about visibility and traffic, not the tooling. A strategy consultation is where the client's questions get answered before they buy.
Agencies often add these search services
From the blog
Notes that sit next to this work. All notes
Paid Media
Aligning SEO and PPC
Why SEO and PPC work better together, and practical ways to share data, coordinate keywords and create a consistent search presence.
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Common SEO Mistakes
The most common SEO mistakes that hold websites back, including why great blog content sometimes fails to rank and how to fix it.
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E-E-A-T: Building Trust with Search Engines
What experience, expertise, authoritativeness and trustworthiness mean for SEO, and practical ways to demonstrate them on a website.
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Frequently asked questions
Agencies that want organic search delivered under their own name. We do not contact your client.
Shall we run SEO under your name?
You keep the client. We do the audit, the on-page work, and the links, and the report is ready for your brand.