Paid Media
Aligning SEO and PPC
Why SEO and PPC work better together, and practical ways to share data, coordinate keywords and create a consistent search presence.
2 min read
Tracking Leads to Prove PPC ROI
Counting form submissions is not enough. To know whether PPC is profitable, track what happens to leads after they convert.
2 min readlead trackingPPC ROIoffline conversionsanalytics
Counting form submissions is not enough. To know whether PPC is profitable, track what happens to leads after they convert.
Why it matters
Not all leads are equal. Some become valuable customers, others never respond. Optimising for raw lead volume can increase poor-quality leads.
What to track
- Calls and form submissions by campaign and keyword.
- Lead status: qualified, opportunity, customer.
- Revenue per lead and customer value.
How to set it up
- Capture click identifiers and campaign data with each lead.
- Store them in a CRM.
- Update lead status as leads progress.
- Import qualified leads and sales back into the ad platform as offline conversions.
Use call tracking
For businesses that receive many calls, call tracking shows which campaigns generate them.
Optimise for new customers
Some platforms let you prioritise new customer acquisition. Accurate customer data helps.
Respect privacy
Collect and process data in line with GDPR and consent requirements.
Prove ROI
oceanone sets up lead tracking as part of our Google Ads management.
Related oceanone services
Keep reading
More notes in Paid Media, or explore oceanone services.
Questions this topic usually raises
Agency teams and marketing leads who need a clear, practical view of tracking leads to prove ppc roi without the noise. It is written for people who already work with clients, not for theoretical reading.
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