You approve the strategy before we launch. After that we refine the context hints, the copy, and the budget recommendations, and we report reach, impressions, clicks, click-through rate, and engagement.
ChatGPT Ads
ChatGPT AdsSponsored placements inside ChatGPT.
The ads sit in marked sponsored placements inside ChatGPT. They follow the conversation, not a strict keyword. You keep the client. We plan, launch, and manage the campaign behind your brand. Ad spend is billed separately.
What the managed service includes
Your account managers stay on the client relationship. We run the campaign from the research through to the monthly figures.
- 01
Audience and market research
We map the conversation themes, the markets, and how people look for this offer inside an assistant.
- 02
A strategy for the objective
The plan follows the business goal, the markets you can target, and what ChatGPT advertising allows at the time.
- 03
Copy written for a chat
The text is meant to sit in a conversation. It is still labelled as an ad.
- 04
Setup, launch, and a landing-page look
We set budgets, context hints, geography, and assets. Before launch we review the destination pages so the visit has somewhere useful to land.
- 05
Optimisation and a white-label report
We watch click-through rate, adjust the context hints, and recommend how to split the budget. The report covers reach, impressions, clicks, click-through rate, and engagement. You can send it under your name.
What the platform allows
This is the platform as described in June 2026. Objectives, markets, and targeting are narrower than a search account.
Objectives
Campaigns can be built for reach, for clicks, or for conversions. Reach is for impressions and awareness. Clicks send people to the website. Conversion campaigns are aimed at actions such as a lead, an enquiry, or another defined action on the site.
Markets
Campaigns can target the United States, Canada, Australia, New Zealand, and the United Kingdom. A market outside that list is not something we can launch on this service.
Targeting
Targeting is by country, by region where the platform allows it, and by the relevance of the conversation. You supply context hints: topics, conversations, or keywords. They guide the placement. They are not exact-match keywords. The ad is labelled as sponsored and placed where it fits the dialogue.
Not available
Hyper-local targeting is not available: no city, postcode, or radius. Conversion-based optimisation is also listed as unavailable, even though a conversion objective can be chosen. We do not sell those two as if they were switched on.
How it runs
From the brief to a managed campaign, in three steps
You approve the plan before it goes live. After launch we keep adjusting it and reporting.
How approval and spend work
Ad spend is billed separately from the management fee. A market outside the United States, Canada, Australia, New Zealand, and the United Kingdom is a separate question, and today it is not a launch we can make. Hyper-local targeting and conversion-based optimisation are not part of this service.
What we do, and what we need from you
The launch waits on your approval, the markets, and the pages the ads should open. This is the split.
| Task | Your agency |  |
|---|---|---|
| We research the conversation themes, the markets, and how people ask about this offer. | ||
| We write a campaign strategy from the objectives and from what the platform allows. | ||
| We write ad copy for a chat, still labelled as an ad. | ||
| We configure budgets, context hints, geography, and assets. | ||
| We review the landing pages before launch. | ||
| We monitor click-through rate, adjust the context hints, and recommend budget changes. | ||
| We report reach, impressions, clicks, click-through rate, and engagement, in a form you can brand. | ||
| Keep the client relationship. We do not contact your client. | ||
| Name the objective: reach, clicks, or conversions. | ||
| Name the markets, inside the United States, Canada, Australia, New Zealand, and the United Kingdom. | ||
| Send the landing-page addresses the ads should open. | ||
| Approve the strategy before we launch. | ||
| Pass later change requests from your client back to us. |
Context hints, not a keyword list
A search ad waits for someone to type a keyword. Here you describe conversations, topics, or keywords, and those hints guide where the ad can sit. The match is the dialogue, not an exact keyword.
The placement is still marked as advertising. It is not written to look like an unmarked reply.
Who it fits
The summary names clients who want to be early in this channel: software and technology, professional services and other B2B brands, education and training, and e-commerce or travel brands that want visibility before the placement is crowded.
The useful points to sell are a new place people research, attention while they are comparing options, clicks from that conversation to the website, conversion campaigns aimed at a lead or an enquiry, and a head start before the same placement costs more.
The platform can move after June 2026
This page follows the service summary as of June 2026. Reach, click, and conversion objectives are in. The five markets above are in. City, postcode, and radius targeting are out. Conversion-based optimisation is listed as out, separate from the conversion objective.
When the platform adds targeting or new report figures, the live campaign follows the platform. We do not treat this page as a promise that every future control already exists.
From the blog
Notes that sit next to this work. All notes
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Frequently asked questions
Agencies that want ChatGPT ads under their own name. The summary fits software and technology, professional services and B2B, education and training, and e-commerce or travel brands that want early visibility.
Ready to run ChatGPT ads under your name?
You keep the client. We plan the campaign, launch it after you approve, and report the figures. Ad spend is billed separately. Platform limits are as of June 2026.