The fee runs from the date the project is opened until the first of each month, or until you pause. You get weekly white-label reports: audience reach, impressions, clicks, traffic, and conversion rates. The month-end report is there so you and your client can judge the campaign against the objectives in the brief.
LinkedIn Advertising
LinkedIn AdvertisingLinkedIn ads for B2B leads you can name.
Paid campaigns on LinkedIn, under your agency's name. The summary frames it as a way to reach people who make business decisions, and to build an email list, improve engagement, and collect leads. Ad spend is billed separately.
What the summary says LinkedIn is for
The figures below are published descriptions of the platform. They are not a result we promise for one account.
- 01
Reach, with the sources named
Analyzify (04/2024) is cited for LinkedIn as the 15th most visited website. LinkedIn’s own About page is cited for 1 billion users. Hootsuite (02/2024) is cited for 141 million active accounts logging on daily.
- 02
A credible place for B2B
Sprout Social (02/2023) is cited for this: almost 70% of potential B2B buyers believe LinkedIn is a credible medium for business opportunities. Hootsuite (02/2024) is cited for conversion rates up to two times higher on the network, and for 4 out of 5 users being known to drive business decisions.
- 03
Three uses named in the summary
Build an email database to nurture leads. Improve engagement with prospects. Collect leads for conversions and later sales. The summary’s aim is higher-quality B2B leads, not a general social presence.
- 04
Why the summary says timing matters
Hootsuite (02/2024) is cited for nearly 2.7 million business pages posting weekly. The summary’s point is that precise targeting is how a client stays visible among that volume: connections, a wider audience, brand position, and a clear value proposition.
Features
Ad groups in the package
Ad groups are the ad sets. They hold the demographics, the audience, and the budget. The package decides how many the client gets.
1–2 ad groups
One package level is 1–2 ad groups. In a regular month the summary also describes ad groups as 1–2 ad sets.
2–4 ad groups
The other package level is 2–4 ad groups. The same range is described as 2–4 ad sets once the monthly rhythm is running.
Insight Tag
LinkedIn’s Insight Tag is embedded on the website. It shows traffic and how visitors behave, and that is what the targeting is improved from.
How it runs
From the Basecamp brief to the month-end report
The first meeting is there to understand the business goals, what the campaign is expected to do, and who it is for. The brief then lives on Basecamp.
How the fee and the budget work
Ad spend is billed separately. LinkedIn’s cost per click is higher than on other platforms. The summary’s trade-off is more qualified leads, and it says lead quality can relate to a better return. Click-through rates are lower because people on LinkedIn are more selective. Gather the brief before you open the project, so the work is not waiting.
What we do, and what we need from you
The summary splits the work. We run the campaign. You supply the client detail, the copy support, and the feedback.
| Task | Your agency |  |
|---|---|---|
| An open line on the objectives and the audience, held at the centre of the strategy. | ||
| Ad groups that follow the client’s brand, and ads aimed at reach and engagement once you have approved them. | ||
| The Insight Tag on the website, so targeting can use traffic and visitor behaviour. | ||
| The technical setup, monitoring, and optimisation, with your go-ahead before changes go live. | ||
| Regular reports of the campaign metrics, from the start of the work through each month-end. | ||
| Research so the message meets the right people at the right time, and real-time adjustments to audience or budget when you approve them. | ||
| The detail of the client: how the business works, so the campaign has something solid to stand on. | ||
| Support on ad copy and visuals that match the client and the objectives. | ||
| LinkedIn access, or a request for us to help create the account. | ||
| Regular, direct feedback, and approval of ads before they go live. | ||
| The weekly and month-end reports, sent on by you to your client. |
Higher CPC, lower click-through
The summary states two limits. Cost per click is higher than on other platforms, with the advantage it names: more qualified leads, and a possible link between that quality and return. Click-through rates are lower because users are more selective.
The response in the summary is tighter targeting and messaging that is relevant, so the lead’s time is treated as worth something. The budget and the expectations are managed inside that, not by promising a figure.
When the campaign has produced leads
The next step the summary names is email marketing: nurture the LinkedIn leads so the brand stays memorable and a customer base can form. Email is a separate service.
It also names two further moves: send Facebook traffic to the website or the LinkedIn page, and widen the audience parameters for a larger regional or international reach.
How agencies usually introduce it
The summary’s sales points: say why a targeted campaign spends the budget better than guesswork; for an existing client, offer a free LinkedIn advertising audit of strengths and gaps; for a new client, a limited test campaign shows how precise targeting behaves before a longer run.
LinkedIn is described as more than a place for résumés. The summary’s claim for B2B marketers is higher-quality leads, brand credibility, and business growth. Those are the reasons it gives you to sell. They are not a promised account result.
Agencies often add these
Frequently asked questions
Agencies selling LinkedIn advertising to B2B clients, under their own name.
Shall we start LinkedIn Advertising under your name?
You keep the client. We research, build, and manage the campaigns, and the reports are white-label. Ad spend stays separate from the management fee.