Social Media
Budgeting and Bidding for Social Ads
How to set social advertising budgets, choose bidding strategies and allocate spend across campaigns for efficient results.
2 min read
Services
White-label for agenciesSocial Media Advertising
Paid social: objectives and how budgets are handled. Ad spend is billed separately. White-label delivery.
Services in this category
Facebook Advertising
Paid Facebook campaigns for a defined goal, such as leads, sales, or traffic. This is not organic page.
LinkedIn Advertising
Paid LinkedIn campaigns for B2B reach and leads. Ad groups follow the package, 1–2 or 2–4. Ad spend is billed.
TikTok Advertising
Paid short-form video campaigns on TikTok for reach, views, app installs, traffic, or conversions. Ad spend.
Pinterest Advertising
Paid Pins for discovery, traffic, and leads. Profile setup for the ads is included. Ongoing organic.
Snapchat Advertising
Paid Snapchat campaigns and retargeting, aimed at a younger audience. Ad spend is billed separately.
X Advertising
Paid campaigns on X, formerly Twitter, around trends and a named objective. Ad spend is billed separately.
Reddit Ads
Paid Reddit campaigns for communities, in promoted posts, display, or video. Ad spend is billed separately.
From the blog
Notes that sit next to this work. All notes
Social Media
Social Commerce
How brands can sell directly through social platforms with shoppable posts, live shopping and integrations with online shops.
2 min read
Frequently asked questions
Agencies that want to deliver this to their clients under their own brand.
Capacity, without giving up the client
Paid social: objectives and how budgets are handled. Ad spend is billed separately. White-label delivery.