The fee runs from the date the project is opened until the first of each month, or until you pause. The first batch is 2–4 ad groups. A regular month sets up a new campaign, within 2 to 4. We check the campaign for errors, including a budget that was calculated wrong, and for changes to the parameters.
Reddit Ads
Reddit AdsReddit ads for communities that already care.
Paid campaigns on Reddit, under your agency's name. The summary describes communities gathered around interests, and ads aimed at those communities rather than a general feed. Ad spend is billed separately.
What the summary says Reddit is for
Backlinko (04/2024) and SocialChamp (01/2024) are cited for 73.1 million daily active users, about 16 minutes a day on the platform, and Reddit as the 11th most visited social site. Those figures are not a result for one account.
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Communities, not a general feed
The summary’s case is hyper-targeting: the ad meets people already interested in the topic, in a niche community or a broad one. It names trust inside those communities as the reason engagement and conversion can be higher.
- 02
What the ads are asked to move
Brand reach and a clearer identity. Genuine interactions, video views, and app installations. Leads and traffic that lead to conversions.
- 03
How a community is chosen
The summary illustrates the mechanic with communities, not as accounts we have run. A plant-based food client and communities such as r/Vegan or r/PlantBased. A no-packaging body-care launch and communities such as r/EcoLiving or r/ZeroWaste. An app, with analytics used to decide which communities are worth the spend.
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The first batch of ad sets
The first ads can be 2–4 groups: demographics, audience, and budget. In a regular month the summary allows 2 to 4 campaigns. Further campaigns are an extra charge. Nothing goes live until you approve it.
Features
The ad formats the summary names
Reddit’s formats are a short list. The summary says the value is the conversation those formats can start, not a wide menu of placements.
Promoted posts
A promoted post inside the community the brief names, written so it belongs in that conversation.
Display ads
Display ads, as one of the handful of formats the summary lists.
Video ads
Video ads, when views or a product demonstration is the job.
How it runs
A Basecamp brief, then ads you approve
Weekly white-label reports run in the first month. Every month ends with a performance report: reach, the best campaigns, impressions, website traffic, and conversion rates.
How the fee and the budget work
Ad spend is billed separately. Campaigns beyond that 2 to 4 are an extra charge. Gather the client information before you open the project, so the work is not waiting. Email nurture and ads on other platforms are not in this fee.
What we do, and what we need from you
Reddit’s culture is part of the work. Copy that does not belong in the community is the failure the summary warns about.
| Task | Your agency |  |
|---|---|---|
| An open line on the objectives, and campaigns and ads that stay with the brand. | ||
| Pixel on the website, so conversions can be tracked and the targeting improved. | ||
| The technical setup of the ad sets, with your approval. | ||
| A daily review, and changes only after you approve them. | ||
| Weekly white-label reports in the first month, and a month-end report every month. | ||
| Time in the communities: how people talk there, so the ads can be specific rather than generic. | ||
| A detailed brief: identity, what is distinct about the offer, and the objectives. | ||
| Reddit access, or a request for us to help create the account. | ||
| Review and approval of the ads, and a clear picture of the audience. | ||
| Timely feedback, and approval of budget or audience changes. | ||
| The reports, sent on by you to your client. |
Culture, and a short list of formats
The summary says Reddit is unlike other social sites. Content that does not resonate is likely to perform poorly. The work is to understand the client, watch how people interact, and write something that belongs there.
Formats are limited to promoted posts, display ads, and video ads. The advantage the summary names is not a longer menu. It is a genuine exchange that can lead to a customer action.
When the Reddit campaign has worked
A Reddit custom audience can become a list for later email. Pixel data calibrates the next targeting. Email can nurture the leads alongside a Reddit campaign. Other platforms can send Reddit traffic onward to the website.
Email and those other platforms are separate orders. This fee is the Reddit ads.
How agencies usually introduce it, and the cost comparison
The summary suggests selling the niche: communities such as r/Wellness, r/OrganicFood, r/Technology, or r/PersonalFinance, where people are already in the topic. A second illustration is a 3D-printed furniture launch in a community such as r/Innovation. These are examples of the mechanic, not results from an account we run.
On cost, MegaDigital (05/2024) and PathMonk (08/2023) are cited for an average Facebook CPC of $1.28, against $0.10 to $0.30 for Reddit ads. That comparison is published. It is not a cost we promise for one account.
Agencies often add these
Frequently asked questions
Agencies selling Reddit Ads under their own name, when the client’s buyers already gather in communities.
Shall we start Reddit Ads under your name?
You keep the client. We write for the communities in the brief, manage the campaigns, and the reports are white-label. Ad spend stays separate from the management fee.