We publish only what you have approved. Content is with you at least three business days before the post date. Hashtags are chosen for each post. The monthly report is white-label.
Instagram management
Instagram managementInstagram for real engagement, under your name.
The service summary for this page is the Instagram marketing brief. It uses the visual feed, Stories, Reels, and carousels to grow an audience and send people to a site or a landing page. More than 2 billion people use Instagram in a month (Backlinko, 08/2024). 90% of users follow at least one business (SocialPilot, 04/2024). It is the usual network for people aged 16 to 26 (Hootsuite, 07/2024). 62.7% of users follow or research brands and products there (Sprout Social, 02/2024). You keep the client.
What we measure
Audience, reach, the quality of the interaction, and visits to the client's site. Lead generation is a secondary result.
- 01
The audience is growing
We watch follower count, engagement rate, reach, and impressions, so you can see whether the content is connecting.
- 02
More people see the posts
Reach is how many people see the content, and whether it is spreading on the platform.
- 03
The interaction is real
Comments, likes, and direct messages show whether a community is forming. The client can reply, run questions, contests, and behind-the-scenes posts. That part sits outside this fee.
- 04
Visits can be traced
Website traffic from Instagram is in the report. Google Analytics and Instagram Insights are how we read engagement, traffic, and reach.
Features
Three packages
Basic sets the profile up. The summary calls the middle package Intermediary in the prose and Intermediate in the table. Advanced adds the heavier analytics and optimisation. The end client supplies any offers or giveaways.
Basic
10 graphic posts, captions, hashtag analysis, 3 offers, 5 Stories a month, influencer search and following for 1 account, Google Analytics on the traffic report, a $30 boosting budget, a profile review, and the month-end report.
Intermediate
18 graphic posts, captions, hashtag analysis, 5 offers, 10 Stories a month, influencer search for 2 accounts, Google Analytics, a $60 boosting budget, a profile review, and the month-end report. This is the tier with more content, targeted ads, and work aimed at engagement and conversions.
Advanced
30 graphic posts, captions, hashtag analysis, 8 offers, 15 Stories a month, influencer search for 4 accounts, Google Analytics, a $90 boosting budget, a profile review, and the month-end report. The summary adds advanced analytics and data-led optimisation on this tier.
How it runs
A first month, then a rhythm
Month one is the brief, the profile, and the first content. After that we prepare the next batch, grow reach, and report.
Approval before anything goes live
Offers and giveaways come from the end client. Replying to comments, questions, and contests is the client's own work, outside this fee. Paid ads beyond the listed boosting budget, a landing page for an offer, and conversion work on the website are separate orders.
What we do, and what we need from you
The schedule holds when the brief is approved on time and feedback comes back through Basecamp.
| Task | Your agency |  |
|---|---|---|
| We start with a briefing so the client's needs are agreed. | ||
| We run the profile and publish only approved content. | ||
| We send content at least three business days before the post date, and we schedule it with a planning tool. | ||
| We send a white-label monthly report. | ||
| We follow Instagram trends and fold them into the plan. | ||
| Set the client's expectations, including that this is built for awareness more than for direct leads. | ||
| Send the Instagram logins, the goals, and the kinds of posts and engagement they want. | ||
| Complete the brief with the client, and join the briefings. | ||
| Pass client feedback through Basecamp. | ||
| Send the client the monthly report. |
What this service does not do
Instagram is a strong place to build awareness. It is not designed to generate leads directly. We work on awareness, engagement, and visibility inside that limit.
Organic reach is set by the algorithm, and business profiles can see that reach fall as the feed changes. We answer that with the content plan and with how each post is set up. We do not control the algorithm.
What to offer once it is working
Targeted paid ads, including sponsored posts, carousels, and Story ads, can reach past organic distribution. An offer such as a discount or a trial can point to a landing page and collect email addresses for later email and lead work.
If the extra visits need a site that converts, the summary recommends a conversion-rate project. Retargeting on other channels is a separate order.
Examples the summary gives for selling
These are illustrations in the summary, not a result we promise for the next account. A sportswear brand using Stories for home workouts is cited for higher follower engagement and conversions, without a figure. A speciality food brand is cited at 40% more sales of organic produce after targeted Instagram ads. A beauty brand is cited at 30% more engagement after using performance data to refine ads and targeting.
The summary also says to explain Stories, Reels, and carousels as the visual formats, and to show how Instagram's own metrics can change the next month's content.
Agencies often add these extra services
From the blog
Notes that sit next to this work. All notes
Social Media
Growing an Instagram Account
Practical ways to grow an Instagram account with content planning, the right post types, discoverability and community engagement.
2 min read
Frequently asked questions
Agencies whose clients want visibility, product launches, and a community on Instagram. The summary names lifestyle, fashion, beauty, and food as a strong fit.
Shall we start Instagram under your name?
You keep the client. We prepare the profile, the posts, and the Stories in the package, and the monthly report is white-label.