You approve before we publish. Finished content is with you at least three days before it goes on LinkedIn. Reports are white-label and cover reach, traffic, impressions, and engagement.
LinkedIn management
LinkedIn managementLinkedIn for B2B awareness, under your name.
LinkedIn is where a lot of B2B marketing already sits. Statista projects 171.9 million new users between 2024 and 2028. SocialPilot, 02/2024, puts the platform at about 28% less cost than other ad sites, with 3 million people posting in a week and almost 93% of marketers using it in organic social. The same source says 46% of social traffic to company websites comes from LinkedIn. You keep the client. We run the page.
What we track
Followers, reach, engagement, and website traffic, with the LinkedIn share called out. The primary goal is awareness. Leads are often the indirect result.
- 01
The page is built for the audience
We optimise the profile and the company page, and we can create both if the client does not have them. That setup is at no extra charge.
- 02
The content is aimed at B2B
Posts and articles follow the brand voice. The summary describes them as the way to raise engagement, reach, and the quality of later leads.
- 03
You can see the movement
Reports cover follower growth, reach with audience detail, likes, follows, impressions, shares, and website traffic, with emphasis on visits that start on LinkedIn.
- 04
Your team stays on the relationship
We handle the execution. You set expectations, especially that a direct conversion is often indirect: a lead from the website is direct, a lead that starts on LinkedIn is indirect.
Features
Three packages
Basic strengthens the profile and the page. The summary calls the middle package Intermediary in the prose and Intermediate in the table. Advanced adds the heavier insights. Captions, hashtag analysis, a profile review, and the month-end report are on all three.
Basic
9 graphic posts and 1 article of about 500 words, plus captions, hashtag analysis, a profile review, and the month-end report.
Intermediate
18 graphic posts and 2 articles of about 700 words. The summary adds more content, targeted advertising, and lead-generation campaigns on this tier, when an advertising budget has been allocated.
Advanced
30 graphic posts and 3 articles of about 800 words, with the advanced insights and data-led optimisation the summary describes for this tier.
How it runs
A first month on Basecamp, then a rhythm
The brief lives in Basecamp. Content is revised to the brand voice before it is published, and the next month starts as soon as the current one is scheduled.
Approval, and what the word guaranteed means here
The summary’s “guaranteed” line means awareness and reach, not sales or revenue on one account. Paid spend, site conversion work, and email nurturing are separate orders.
What we do, and what we need from you
The page stays useful when the brief, the logins, and the meetings are complete.
| Task | Your agency |  |
|---|---|---|
| We open with a briefing on the client's needs, objectives, and audience. | ||
| We write and design in the brand voice, and we send it at least three days before publication. | ||
| We schedule only after your team gives the go-ahead. | ||
| We send white-label reports on reach, traffic, impressions, and engagement. | ||
| We flag LinkedIn trends and algorithm changes that affect the plan. | ||
| Set expectations: awareness first, leads often indirect. | ||
| Send logins and a complete brief, and attend the briefings. | ||
| Pass client feedback through Basecamp. | ||
| Send the client the monthly report, including reach, impressions, traffic, and conversion rates. |
What this service does not do
The summary is plain: LinkedIn is strong at awareness and weaker at generating leads, and that can sit short of a client's end goal.
We still use the page. Strong content and an optimised company page are how the summary says a client earns credibility and attracts leads. We target the segments you name. We do not control LinkedIn's distribution.
What to offer once it is working
Paid advertising can sit on the organic work and push reach, followers, and engagement. A look at the website, including conversion-rate work, matters once LinkedIn is sending visits.
Email is the summary's next step for nurturing those leads. It is a separate order.
How agencies sell it
The summary suggests four angles. Awareness, reputation, and higher-quality leads that can become sales over time. For an existing client, a free audit of the current pages, offered by you. The long effect of steady content. For a new client, LinkedIn as part of a B2B plan, backed by case studies and testimonials you already have.
That audit is a selling step for your agency. It is not an extra deliverable inside this fee.
Agencies often add these extra services
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Frequently asked questions
Agencies that want LinkedIn management for B2B clients, under their own name.
Shall we start LinkedIn under your name?
You keep the client. We run the page, the posts, and the articles in the package, and the report is white-label.