Content is with you at least three business days before the first scheduled post. We revise until it matches the client's needs, and we publish only what was approved. The report covers engagement, reach, and follower growth, in a white-label file.
Pinterest management
Pinterest managementPins for people who are already looking.
Pinterest is a place people open to find ideas and products, not only to talk to friends. Pinterest Business reports 518 million people using it in a month, and says 80% of weekly Pinners feel inspired by the shopping experience there. No date is printed on those two figures. We manage the profile, and we set up an account at no extra charge if the client does not have one. You keep the client.
What the work is for
Audience growth, reach, and the quality of engagement. The summary also describes shopping links, search, and ads that keep working after they launch.
- 01
People find the pin while they search
We place content, and the ads the summary includes, in niches people are already browsing, and we work on search so the right audience can find them.
- 02
The pin can outlast a normal post
The summary says a pin can keep sending traffic and engagement after the day it goes up, which is why it treats the format as a longer-lived asset.
- 03
Shopping can go straight to the product
Pinterest shopping features can link to a product page, from the first look through to the purchase. That path is part of what the summary describes.
- 04
The report shows what landed
We track audience growth, reach, and engagement quality. The month-end report goes out the day after the last post is scheduled to publish.
Features
Three packages
Basic, Intermediate, and Advanced. The table header on the top tier reads Advance. Profile review, captions and designs, hashtag analysis, and the monthly report are on all three.
Basic
9 unique graphic posts or pins, with a profile review, captions and designs, hashtag analysis, and the monthly performance report.
Intermediate
18 unique graphic posts or pins, with the same review, captions, hashtag analysis, and monthly report.
Advanced
30 unique graphic posts or pins, with the same included items. The summary's table spells this tier Advance.
How it runs
A setup month, then a regular month
We schedule only after the client has approved and your team has approved. The next month's pins start after the previous month is live.
We keep revising until you approve
Email that re-engages people who touched a Pinterest ad, using pin data on Facebook or Instagram, and search or content work that borrows the pin keywords are separate orders. We do not promise a conversion rate.
What we do, and what we need from you
The pins stay on brief when the audience detail and the approvals come back through Basecamp.
| Task | Your agency |  |
|---|---|---|
| We brief with your team on the client, the brand, and the objectives. | ||
| We publish only approved content, sent at least three business days before the first post. | ||
| We schedule that content for the audience you described. | ||
| We send white-label performance reports. | ||
| We follow current Pinterest practice and use it in the plan. | ||
| Send a brief that covers who the client is, what sets them apart, and the objectives. | ||
| Keep the client informed with the monthly report. | ||
| Give timely feedback in Basecamp, and approve the pins. | ||
| Share a clear audience, so the keywords and the boards can be aimed. |
What this service does not control
Organic reach follows Pinterest's algorithm, so a pin can travel less far than the creative deserves. The volume of content on the platform makes that worse.
The summary's answer is to work on awareness and on direct leads together, using the content and the keywords. We do not control the algorithm. The 'guaranteed to convert' line in the summary is the aim of that work, not a rate we attach to one account.
What to offer once it is working
Email can pick up people who interacted with the client's Pinterest ads. Pin insights can inform Facebook and Instagram: trending topics and popular pins, reused on those networks.
The summary also ties pins to search and content marketing, so keywords on Pinterest can send people onward. Those are separate orders.
Examples the summary gives for selling
These are illustrations, not a measured account of ours, and they have no figures. A gardening business is the example for more website traffic and sales. A shoe retailer is the example for exposure through visual search and trending pins.
The third angle is analytics: a test of the client's existing pins, plus tighter targeting, as a way to show that an optimised pin can earn more engagement. No percentage is given.
Agencies often add these extra services
Frequently asked questions
Agencies whose clients want to be found by people already looking for ideas or products.
Shall we start Pinterest under your name?
You keep the client. We design the pins, schedule them after approval, and the monthly report is white-label.