Content arrives at least two to three business days before the first post. You revise and approve before anything is published. The report covers reach, impressions, engagements, clicks, and likes, and it is white-label.
Snapchat management
Snapchat managementSnaps for a young audience, under your name.
Snapchat has 800 million monthly users (Backlinko, Brian Dean, 18/03/2024). Posts disappear quickly, so the account needs frequent snaps, stories, and a current read of trends. We manage the content and the engagement. The summary also includes lead-generation work: targeted ad campaigns, sponsored lenses, and swipe-up ads that send someone to a lead form. You keep the client.
When it is working
The brief is complete, the content matches the package, and it goes out on the agreed dates. Direct conversion and leads, where they are goals, are usually an indirect result.
- 01
The account stays current
Snaps, stories, trends, and replies are the daily work. The summary says clients often drop the platform because that pace is hard to keep.
- 02
We can see four kinds of movement
Audience growth, reach growth, engagement quality through the keywords, and traffic to a site or landing page when that applies.
- 03
A lead still needs another channel
Leads that start on Snapchat are nurtured somewhere else, for example email. That next channel is not inside this fee.
- 04
The audience is young
More than 80% of Snapchat users are under 35 (Oberlo, 03/2024). If the client's buyers are older, the summary says the fit is weak, and we still aim at the demographic they do want on Snapchat.
Features
Silver, Gold, and Platinum
Keywords and hashtags, scheduling, monthly reporting, and a consultation are on all three. Competitor analysis, the content strategy, weekly reporting, and goal evaluation start at Gold. Extra posts need copy and graphics from the client.
Silver
9 posts: GIF, slideshows, and MP4, 10 to 15 seconds. 7 delivery days and 3 additional posts. No competitor analysis, content strategy, weekly reporting, or goal evaluation.
Gold
16 posts: Silver plus Toonly and VFX, 15 to 20 seconds. 12 delivery days, 5 additional posts, competitor analysis, a content strategy, weekly reporting, and goal evaluation.
Platinum
22 posts: Silver and Gold plus Doodly, 20 to 30 seconds. 15 delivery days, 7 additional posts, and the same strategy, weekly reporting, and goal evaluation as Gold.
How it runs
A setup month, then every month after
The next batch starts as soon as the approved batch is live. The month-end report includes the next month's suggestions.
Two to three business days to approve
Snapchat advertising, as a campaign of its own, is the summary's next offer after management is working. Conversion work on the website is separate. Rapid direct conversions are not what this service aims at. A markup you add when you invoice your client is your decision. No margin is stated.
What we do, and what we need from you
A Snapchat campaign reflects how closely your client, your team, and ours stay in the briefings.
| Task | Your agency |  |
|---|---|---|
| We set up the briefing and write down what the client needs. | ||
| We publish only approved content, prepared at least two to three business days ahead. | ||
| We schedule what you approved. | ||
| We send a white-label report at the end of the month, with reach, impressions, engagements, clicks, likes, and suggestions. | ||
| We follow Snapchat trends and use them in the plan. | ||
| Tell the client that rapid direct conversions are not the aim. | ||
| Get the Snapchat logins, and fill the brief from the client's own ideas. | ||
| Attend the briefings, and pass feedback through Basecamp. | ||
| Send the monthly report and explain where the campaign stands. |
What this service does not do
Trends on Snapchat do not last, so the work has to move quickly. The service supports the rest of the marketing and repeats the core message. It is not built to drive direct lead generation on its own.
Organic reach is controlled by the algorithm, and the summary says business channels appear to receive less of it over time. We do not control that distribution.
What to offer once it is working
The summary's next step is Snapchat advertising, to send more traffic to a site or a landing page. After that, the site's design, copy, and layout have to carry the lead.
Where the site is not ready, the summary recommends a conversion-rate project. Both are separate orders.
How agencies sell it
The summary names three angles. The white-label fee is described as affordable, so you can add a markup when you invoice. No percentage is given. Once the client is happy, you can offer Snapchat advertising and other social work.
Second, posting is time-consuming and easy to get wrong without the practice. The benefits named are engagement and awareness. Third, a free consultation you offer, so a prospect can ask questions before they book. That consultation is yours to run.
Agencies often add these extra services
Frequently asked questions
Agencies whose clients need to stay visible to a younger Snapchat audience.
Shall we start Snapchat under your name?
You keep the client. We make the snaps in the package, schedule them after you approve, and the monthly report is white-label.