We only move ahead with content you have approved. It is with you at least two to three business days before the post date. The month-end report is white-label.
TikTok management
TikTok managementShort video for attention, under your name.
TikTok is built for short, shareable video. More than a billion people use it in a month, and they spend about 95 minutes a day in the app, more than on other platforms (Backlinko, 07/2024). Most users are under 30 (Business of Apps, 07/2024), which is why the summary points it at Gen Z and Millennials. You keep the client. We run the account. If there is no account yet, we set one up.
What we measure
Who sees the videos, whether people like, comment, and share, whether followers grow, and whether a community is forming. Leads are a secondary result.
- 01
The client shows up in the feed
Trend-led video is how the summary puts the brand in front of people who already spend their time here.
- 02
The interaction is visible
Likes, comments, and shares are how we read whether the video fits. TikTok Analytics covers followers, views, and engagement.
- 03
The community is the client's to keep
Replies, trends, live questions, challenges, and behind-the-scenes posts can extend the work. That sits outside this fee.
- 04
Awareness comes before the lead
The focus is awareness, engagement, how receptive the brand feels, follower growth, and feedback. Conversion rate is reported when it shows up. It is not the job the service is priced on.
Features
Silver, Gold, and Platinum
Silver is the entry package: profile setup and optimisation. Gold adds optimised video and campaigns aimed at engagement. Platinum adds the heavier analytics. The table's weekly-reporting row shows two yes marks; competitor analysis, the content strategy, and goal evaluation are marked for Gold and Platinum only.
Silver
9 posts. GIF, slideshows, and MP4, 10 to 15 seconds. Keywords and hashtags are not included. 7 delivery days, 3 additional posts, scheduling, monthly reporting, and a consultation. No competitor analysis, content strategy, or goal evaluation on this tier.
Gold
16 posts. Silver's formats plus MP4, VFX, and Toonly, 15 to 20 seconds. Keywords and hashtags are included. 12 delivery days, 5 additional posts, scheduling, weekly and monthly reporting, a consultation, competitor analysis, a content strategy, and goal evaluation.
Platinum
22 posts. Silver and Gold, plus VFX, Toonly, and Doodly, 20 to 30 seconds. Keywords and hashtags, 15 delivery days, 7 additional posts, scheduling, weekly and monthly reporting, a consultation, competitor analysis, a content strategy, and goal evaluation.
How it runs
A Skype brief, then a monthly batch
We start the next month's videos as soon as the current month is live. Hashtags are researched for each post.
Approval, two to three business days out
TikTok ads, including in-feed ads and branded hashtag challenges, are a later order. So is conversion work on the website, and any landing page or offer the videos point to. This fee is not a lead-generation retainer.
What we do, and what we need from you
The calendar holds when the brief is on time and feedback comes back through Basecamp.
| Task | Your agency |  |
|---|---|---|
| We open with a call on the brand, the goals, and what done looks like. | ||
| We make the videos, captions, and other elements, and we send them two to three business days before the post. | ||
| We schedule only approved content, on the agreed calendar. | ||
| We send a white-label monthly report. Gold and Platinum also include weekly reporting. | ||
| We follow TikTok trends and adjust the plan from them. | ||
| Set expectations: awareness and engagement, not direct leads as the main result. | ||
| Send the TikTok logins and complete the brief with the client. | ||
| Join the briefings, and pass feedback through Basecamp. | ||
| Send the client the monthly report. |
What this service does not do
TikTok management is not primarily for direct lead generation. The job is brand-building, visibility, and reach. Trends move quickly, and the algorithm decides how far an organic post travels.
We answer that with content on current topics and hashtags. We do not control who the algorithm shows it to.
What to offer once it is working
Targeted TikTok ads, such as in-feed ads or a branded hashtag challenge, can push past organic reach. Clear calls to action can send people to a landing page or an offer.
If those visits need a site that converts, the summary recommends a conversion-rate project. That is a separate order.
Examples the summary gives for selling
These are illustrations in the summary, not a result we promise. A local coffee shop sharing behind-the-scenes clips and barista tutorials is cited at 30% more foot traffic and sales. A shoe brand is only a suggestion: a hashtag challenge people join with their own clips. A lifestyle brand is an illustration of reading analytics, with the summary's own figure of 50% more engagement. The summary says that brand might see it. It is not a measured account of ours.
The summary also points at trending challenges, sound, and filters as the formats to show a client, and at TikTok's own analytics as the way the next month's videos get sharper.
Agencies often add these extra services
From the blog
Notes that sit next to this work. All notes
Social Media
A TikTok Strategy for Brands
How brands can build a TikTok strategy that fits the platform: native content, hooks, trends, creators and measurement.
2 min read
Frequently asked questions
Agencies whose clients want a younger audience. The summary names entertainment, fashion, beauty, lifestyle, and food.
Shall we start TikTok under your name?
You keep the client. We make the videos in the package and schedule them after you approve, and the monthly report is white-label.