2,500 words
- A set long-form length.
- The summary places the social-share range from 2,000 words, so this package sits inside that band.
Blog and article writing
Blog and article writingLong-form articles, edited by a person.
One-off and recurring long-form posts. AI drafts faster. A copywriter researches, prompts, and edits so the article stays factual, original, and in the client's voice. Lengths are 2,500 words, 3,000 words, or a custom count.
Why agencies order long-form
The summary treats evergreen long-form as the piece for search, time on page, and authority. Short posts still have a place in the funnel. Published studies below are not a result on your client's site.
- 01
More room for search
Longer posts can carry more of the keywords and the internal and external links the brief names. SWEOR (07/03/2023) is cited for first-page posts, among results sorted by length, typically running past 2,400 words.
- 02
People stay to read
A deeper guide gives the reader a reason to stay, which the summary links to fewer bounces, repeat visits, and more social engagement.
- 03
The page can convert
The summary cites Conversion Rate Experts for a page conversion rate rising by more than 30% when length increases by 20 times. That is their reported case, not a promise for one article.
- 04
It gets shared
Moz (Paddy Moogan, 03/06/2015) is cited for a share range of 2,000 to 10,000 words. Share buttons are part of making that easy.
- 05
Other sites can link to it
Backlinko (Brian Dean, 19/02/2019) is cited for long-form articles receiving 77.2% more links than short articles, from a study of 912 million posts.
Lengths you can order
Rockcontent (A. Davidson, 17/03/2023) is the summary's guide for which job wants which length. The packages themselves are 2,500 words, 3,000 words, or a custom count.
3,000 words
- The longer set package.
- Rockcontent is cited for pillar pages, the centre of a topic cluster, at 3,000 words or more.
Custom length
- A word count from the brief, when 2,500 or 3,000 is the wrong size.
- Informational posts are cited from 1,000 words, and guides or how-tos from 1,500.
Which format
- Informational posts for search, guides and how-tos for authority, and pillar pages for a topic cluster.
- The brief names which one.
How it runs
From the brief to the published draft
You approve the quote before we write. Edits on the delivered article come back within two working days.
What a revision includes
Edits on the article we delivered are returned within two working days of your feedback. On a recurring series, formatting and image placement can be part of getting the post ready.
Vague feedback moves the date. A different topic, length, or a new article is a new brief and a new quote. The article is only as good as the brief, and it follows current practice plus your instructions.
What we do, and what we need from you
Copy is an output of the brief. The more specific you are, the more specific the article is.
| Task | Your agency |  |
|---|---|---|
| Read the brief and ask if something is unclear. | ||
| A timeline and a delivery date after you approve the quote. | ||
| An article that matches the type, tone, keywords, and length you asked for. | ||
| A person in charge of prompting and editing, so the draft is not left to the model. | ||
| Status answers while the article is in progress. | ||
| Revisions within two working days of clear feedback. | ||
| On a recurring series, formatting and image placement. | ||
| A clear brief for each client: topic, message, keywords, type, and word count. | ||
| References when you have them. | ||
| Approval of the quote before we start. | ||
| Timely, specific feedback. Vague notes delay the close. | ||
| Final approval in Basecamp. |
AI drafts. A person edits.
The summary is direct about unedited AI: plagiarism, a robotic tone, grammar errors, and thin ideas can hurt the brand and search. Writers use the model as a tool and stay responsible for facts, originality, and the client's voice.
That is the sales line the summary recommends: faster than a fully manual article, with a person still prompting and editing.
How agencies explain the length
Search, time on the page, shares, and links are the five benefits in the summary. The cited lengths are a guide: 1,000 words for an informational post, 1,500 for a guide, 3,000 or more for a pillar, and the orderable packages at 2,500, 3,000, or custom.
A higher word count is also tied, in the summary, to a longer visit and a better chance of a newsletter or e-book signup. That is a tendency they describe, not a rate we guarantee.
Recurring posts save the admin
For a series, the team can take formatting and image insertion, not only the writing. One-off posts are still quoted and closed the same way: brief, quote, draft, your approval.
We do not promise a ranking, a share count, or a backlink. The SWEOR, Rockcontent, Conversion Rate Experts, Moz, and Backlinko figures stay in their studies.
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Frequently asked questions
Agencies that want long-form articles under their own name, as a single post or as a series.
Ready to brief a long-form article?
You keep the client. We quote the brief, write the article, and return edits within two working days.