Phase one covers setup, analysis, and recommendations. Phase two covers monthly reporting, a monthly look at behaviour, and a final comparison. The first month of reporting and analysis is a fixed cost. After that, the cost depends on how much of the site changes.
Conversion rate optimisation
Conversion rate optimisationMore of the visitors you already have, taking the next step.
A six-month white-label programme for a website that already has traffic. We set up tracking, study how people use the site, recommend changes, and then watch what those changes do.
What the six months are for
Traffic is expensive. The work is to get more leads, enquiries, sign-ups, and sales from visits the site already has. A higher conversion rate is the aim. It is not a guarantee. CRO can run before, during, or after SEO, ads, or social.
- 01
A clearer picture of the audience
Who visits, where they leave, and which pages already do the job. The summary also lists loyalty and a stronger public impression among the reasons agencies offer this.
- 02
More of the actions the site is for
Recommendations aim at sales, sign-ups, bookings, and enquiries. Improving the experience is how visitors become leads.
- 03
A report you can hand over
The closing report compares the old site and the new one: visitors, bounce rate, exit rate, conversion rates, and heat maps, plus the next-step recommendations. It is written so you can give it to your client and offer another six months.
- 04
A benchmark you can adjust
Goals are measured with tools such as Google Analytics. The strategy can be changed from those measurements. An increase in the conversion rate is never guaranteed.
How it runs
Six months, in four steps
Months 1 to 3 are setup, analysis, and recommendations, at the higher monthly rate. Building the changes is a separate quote. Months 4 to 6 monitor the result, at the lower monthly rate. Figures are on the price list in the portal.
What the monthly fee covers, and what is quoted separately
Building the changes is an extra quote. A full redesign costs more than edits to specific pages. Any further change is charged. We do not publish the monthly rates here, and we do not guarantee a higher conversion rate.
What we do, and what we need from you
The analysis waits on access. The build waits on a decision.
| Task | Your agency |  |
|---|---|---|
| We answer questions on Basecamp. | ||
| We install the tracking tools and analyse traffic, the site, and the content. | ||
| We recommend changes, quote them, and build them when you tell us to. | ||
| We report on Basecamp in a white-label format. | ||
| Website access, the hosting panel, and Google Analytics at the start. | ||
| The goals, for example a better experience or a higher conversion rate. | ||
| A timely decision: your team builds the changes, or you contract us. Delay stalls the process. | ||
| The extra budget if the client wants a redesign or page edits, and the report explained to them, including why monthly analysis and fixes are the long game. |
Only for a site that already has traffic
This fits a site with a minimum of 500 to 1,000 visitors a week. A newer site, or one without steady traffic, should start with SEO.
Conversions still depend on the traffic that was already there. The summary's illustration is a garden company at 81% new visitors before the work and 85.04% new visitors after, with a low bounce rate. That is an example of engagement, not a result we promise. Where the conversion is a lead, this service does not turn leads into sales. Sales training on the client's side is the recommendation if they are not closing.
How an agency can explain the value
Many clients have not heard of CRO. A blog, an infographic, a webinar, a conversation, or a past project is how you show it. One illustration, not a forecast: a 2% conversion rate, each conversion worth $100, means a 1% rise could be worth an extra $20,000 a year.
Studies cited in the summary say 68% of small businesses lack a CRO strategy and the skills to track and test. Truelist, Branka, 07/01/2023. Notify Visitors, Stella, 06/06/2023. After the site converts visitors into leads, the usual next step is more traffic through SEO, ads, or social, then another paid CRO cycle on that new traffic. Web design and development sit alongside this.
Agencies often add these
From the blog
Notes that sit next to this work. All notes
CRO / Leads / Email
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How automation and machine-learning personalisation improve lead funnels and conversion rates, and the pitfalls agencies should avoid.
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CRO / Leads / Email
Common Misconceptions About Conversion Rate Optimisation
CRO is often misunderstood. We clear up the most common myths and explain what a real conversion optimisation programme involves.
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Frequently asked questions
Agencies whose clients already have traffic and want more of those visitors to enquire, sign up, or buy.
Ready to start a conversion programme?
You keep the client. We analyse, recommend, and report in your brand. Building the changes is a separate quote.