We charge from the day the project is opened until the first of each month, or until you pause. Gather the client information before you open the project, so the work starts without a gap.
Lead funnels
Lead funnelsA path from stranger to customer, under your agency's name.
We build the landing page, the ads, and the emails that walk someone from a first encounter to a purchase. A published figure says a sales funnel can mean a 72% increase in sales against a spray-and-pray approach. Eye-opening Sales Funnel Statistics, August 2024. That is not a promise for one client.
What the funnel is asked to do
Different channels fit different stages. The work is copy and design for the landing page, ideas and management for the ads, and emails that keep the conversation going.
- 01
Awareness, at the top
Organic and paid social, and paid search, put the client's name in front of the right people.
- 02
Interest and desire, in the middle
Email, blog posts, paid ads, and the website show why this offer is the better one.
- 03
Action, at the bottom
Discount emails, retargeting emails, and retargeting ads push for the sale. Clear reasons to choose, and calls to action that ask people to move, turn prospects into customers.
- 04
Loyalty, after the purchase
Offers, discounts, and giveaways raise customer lifetime value and prompt referrals. Email also covers repeat selling, cross-selling, and upselling.
Features
Two packages, and what a later month includes
Packages can be adjusted at an extra charge. We recommend at least three months. A new landing page in month two is an additional charge.
Facebook standard
A strategy, a landing page, three campaigns for brand awareness, traffic, and conversions, up to six ads, three emails (one thank-you and two nurturing emails), a weekly report, and monthly reports.
eCommerce, no landing page
A strategy, the same three campaign objectives, up to four ads, three emails (one thank-you and two nurturing emails), a weekly report, and monthly reports. There is no landing page in this package.
Each later month
Two revised ads, three revised emails, offer changes on the existing landing page if there is one, a weekly update, and a monthly report.
How it runs
From the brief to a live funnel
You load the job in the portal and complete the brief. If it needs more, we meet. Then we build the four stages and report on each of them.
How the recurring fee is charged
The result is only as good as the brief. A custom package, and a new landing page in month two, are extra. We do not promise the 72% figure.
What we do, and what we need from you
The funnel waits on logins and on the brief.
| Task | Your agency |  |
|---|---|---|
| We agree the brief, place the pixel, and set up the campaign and ad sets. | ||
| We write the ads, send them for review, and take the approved campaign live. | ||
| We review daily, adjust monthly, and send the white-label reports. | ||
| Landing-page copy and design, and the email sequence, are part of the funnel. | ||
| Expectations managed so the offer matches what the funnel can do. | ||
| Facebook, Instagram, CRM, and ad-account logins. | ||
| Someone in the briefings, and a complete brief before the project is opened. |
After the first funnel is tested
Each stage can then be refined with a more specialised service for that stage.
If funnels are new for the agency, three ways to sell them are proof from case studies (conversion rate, cost to acquire a customer, and return), a free or low-cost funnel audit, and a bundle for clients who already buy one piece of the funnel.
What the end product depends on
We work from best practice and from the instructions in the brief. More detail is what lets the strategy be specific.
Copy that speaks to the pain sits in this work. If you already sell websites, you can offer the landing page the same way. If it is new, sell it as the conversion step: campaign traffic goes to one action, not to a site with a menu.
Agencies often add these
From the blog
Notes that sit next to this work. All notes
CRO / Leads / Email
Building Lead Funnels That Convert
How to plan and build a lead funnel from first visit to qualified lead, with the right tactics for each stage and clear conversion paths.
2 min read
CRO / Leads / Email
Lead Magnets That Actually Work
What makes a lead magnet effective, which formats work best and how to promote and follow up on lead magnets to generate real leads.
2 min read
Frequently asked questions
Agencies that want a full path, from a first encounter to a purchase, under their own name.
Ready to start a lead funnel?
You keep the client. We build the page, the ads, and the emails, and the report is in your brand.