Reignite
- Two emails a month to the existing list, to stay present with people who already bought.
- It costs less to nurture and upsell an existing client than to acquire a new one.
Email marketing
Email marketingEmails your client can send without building them.
One-off sends and a monthly rhythm, from two emails a month to eight. We draft, design, and report. The tools include Mailchimp, High Level, Constant Contact, and others.
What the emails are for
The aim is trust before the sale: useful notes, a greeting, or news the reader's world actually cares about, so the client's name is the one they think of when they are ready to buy. A published figure says 58% of email revenue comes from campaigns that segment and personalise. Snov.io, 22/12/2023. That is not a promise for one list.
- 01
A message the list can feel
You know it is working when an educational email brings questions about a service, when more people join, buy, or book, and when readers reply.
- 02
A tool that can send and measure
We work in Mailchimp, High Level, Constant Contact, and similar systems. We can use the one the client already has, or help choose one.
- 03
Design that serves the words
After the text is approved we set colour, type, and layout. Seasonal campaigns can carry a treatment of their own.
- 04
A white-label report
Every package includes a performance report at no extra charge, prepared so you can brand it and present it as yours.
How many emails a month
Frequency follows the industry and the client's goal. The summary's range is 2 to 8 emails a month. Each of these includes setup, management, and reporting. A custom campaign is priced per email.
Basic
- Four emails a month, to strengthen the relationship with the existing database.
Intermediary
- Six emails a month, including room for A/B tests.
Advanced
- Eight emails a month, aimed at turning interest into an action.
Custom
- A campaign shaped to the brief, set up and reported, priced per email.
How it runs
From the brief to the send
One-off or monthly. Requested changes are made within two working days. Recurring work is charged from the day the project is opened until the first of the month, or until you pause it.
What is included, and what the list still decides
Drafting, a sub-edit, design after you approve the words, upload to Basecamp, revisions, scheduling in the CRM if you want us to send, and the report. You can schedule the send yourself. We hand the files over.
The result depends on the brief. We write from best practice and from your instructions. Open rates and click rates in the sources are not a result for a given list. Gather the list details before you open the project, so the work starts without a gap.
What we do, and what we need from you
We make the emails. You own the brief, the feedback, and the relationship.
| Task | Your agency |  |
|---|---|---|
| We read the brief on Basecamp and write to the style, type, and tone you set. | ||
| We name a delivery date and answer progress questions on Basecamp. | ||
| We make requested changes within two working days. | ||
| We design after the words are approved, schedule if you ask us to, and report. | ||
| A full brief, so the email is specific rather than generic. | ||
| Timely feedback, and someone reachable on Basecamp. | ||
| The audience or the segments, when it is time to send. | ||
| The decision to pause. Recurring fees run until the first of the month or until you pause. |
What often comes after a list that responds
LinkedIn outreach, a lead funnel, or SEO on the blog are the follow-ons the summary names. More emails are only worth it if each one still has a point: a customer story, or an early look at something new.
The funnel example they give is a free download, then a teaching sequence, then an offer. That is a separate lead-funnel order.
How an agency can sell it
The summary's notes are: show a real result, talk about cost against response, offer a small trial, teach the current practice, fit the campaign to the business, connect it to marketing they already run, use the analytics, and show what competitors may already be doing.
We do not treat the 58% revenue share, the 46 to 50% opens, or the 2.6 to 3% clicks as a forecast for one list.
Often ordered with email
From the blog
Notes that sit next to this work. All notes
CRO / Leads / Email
Designing Emails That Convert
Principles for designing marketing emails that people read and act on, including layout, mobile design, plain text and calls to action.
2 min read
CRO / Leads / Email
Email Briefs and Calendars for Client Campaigns
How to brief email campaigns properly and plan an email calendar that keeps client communication consistent, timely and relevant.
2 min read
CRO / Leads / Email
Email Metrics: What to Watch and What to Ignore
Which email marketing metrics really matter, which are often overanalysed and how to build a simple, useful email report.
2 min read
Frequently asked questions
Agencies that want one-off or monthly email, written and designed under their own name.
Ready to start an email programme?
You keep the client. We write, design, and report in your brand. You decide who the send goes to.