Basic
- 2 graphical posts, 1 reel, 50 InMail messages, and 100 connections.
- The opening of the summary calls this tier Beginner.
- The comparison table labels it Basic.
LinkedIn outreach
LinkedIn outreachDigital networking for clients who sell to professionals.
We research people, send connection requests, and post on the client's LinkedIn so they look like someone worth answering. Packages are Basic, Intermediate, and Advanced. The summary also calls the first tier Beginner. Your client buys Sales Navigator. We do not close the relationship. They do.
When the outreach is working
LinkedIn suits B2B and anyone targeting a job title, an industry, or a company size. Technology, finance, consulting, and marketing are the industries the summary names. A casual conversation, a partner, a referral, an investor, or an advisor are the kinds of outcome it describes.
- 01
Connections worth continuing
The test is a connection the client can partner with, work with, or talk to. A pest-control firm seeking referrals from estate agents is the summary's own example.
- 02
A profile that can take the click
We review the profile, and we can design a banner if the profile needs it. Posts, reels, captions, hashtags, and one blog post a month support the outreach.
- 03
A script, then a sequence
Each package includes a set of four message scripts. In delivery, four to six messages go to a lead, and four to six scripts are drafted for that sequence.
- 04
A prompt when someone replies
When a nurtured lead shows interest, we tell you promptly so the client can take the conversation to a call or a meeting. The commercial result sits with them.
Basic, Intermediate, and Advanced
Every tier includes a profile summary and review, caption and hashtag analysis, a set of four message scripts, one blog post, bi-weekly reports, and a monthly report. A profile banner is included when the profile needs it. If the client has bought Sales Navigator, 50 InMail messages a month are included with that plan.
Intermediate
- 4 graphical posts, 2 reels, 70 InMail messages, and 180 connections.
Advanced
- 6 graphical posts, 3 reels, 100 InMail messages, and 250 connections.
How it runs
From the script to the monthly report
Sales Navigator is the search tool: company size, job title, recommendations, and InMail credits. The client buys the membership. Setup covers preferences, a CRM link if one is needed, and the settings.
What the package includes, and what LinkedIn limits
Profile review, the posts and reels in the tier, the InMail and connection counts in the table, four message scripts, one blog post, bi-weekly reports, and a monthly white-label report. Approved scripts are loaded, and approved posts are scheduled.
Sales Navigator is the client's subscription. LinkedIn caps connection requests at 300 a month, so a package cannot exceed what the platform allows. These are cold connections. Many will not be commercial until the client nurtures them. Some trades do not fit LinkedIn's industry codes, including clothing shops, pet shops, and hardware shops, and Sales Navigator cannot find them.
What we do, and what we need from you
We open the connection. The client has to continue it.
| Task | Your agency |  |
|---|---|---|
| We read the brief on Basecamp and use the Skype briefing to fill the gaps. | ||
| We draft the messages and the posts, and we update the profile after you and the client approve the recommendations. | ||
| We connect from the client's profile based on Sales Navigator research, then send the approved sequence. | ||
| We send monthly white-label reports and stay available on Basecamp. | ||
| We watch LinkedIn for changes that affect how outreach works. | ||
| A full brief, timely feedback, and someone reachable on Basecamp. | ||
| The client's Sales Navigator membership. | ||
| Help with logins or one-time codes when LinkedIn asks for them. | ||
| A client who understands this is top-of-funnel. They nurture on LinkedIn, on a call, or in person. | ||
| The report, sent on at the end of the month. |
Cold connections are not customers yet
Often a new connection has no commercial use on the day it is accepted. Nurtured, it can be useful later. Connections that have not replied by the time the outreach ends are still in progress, not wasted.
After the messages, the client continues on LinkedIn or in a meeting. Ongoing posts, daily or weekly images or video, or longer thought-leadership pieces, are what keep the profile credible. Copy and social management can be ordered separately. Paid ads on Meta, LinkedIn, TikTok, or Snapchat are a separate way to add reach.
How an agency can explain it
The summary suggests three conversations: why people prefer to do business with people, why the profile has to show credibility and a point of view before a cold connection, and examples of what outreach has done, including case studies you can request.
We do not treat the 35%, the 65 million decision-makers, or the 59% quality figure as a result for one profile.
Often ordered with this outreach
From the blog
Notes that sit next to this work. All notes
Social Media
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Frequently asked questions
Agencies whose clients sell to professionals or to a defined industry, and want the outreach done under their own name.
Ready to start LinkedIn outreach?
You keep the client. We research, connect, and post. They take the conversation from there.