The first month is analysis and setup. Monthly work is content, the business profile, reviews, video, voice phrasing, and image locations. Each quarter we review what changed and look at conversion.
GEO
GEOSEO, extended for AI answers and local platforms.
Generative Engine Optimization keeps the SEO base and adds AI-ready content, local optimisation, and a privacy check. It is aimed at businesses in large markets such as the USA, the UK, Canada, and Australia. Results can take up to five months. The engines and the models change often, so the work has to be able to change with them.
What GEO adds to SEO
The summary names current answer products including ChatGPT, Gemini, Perplexity, Claude, Google's AI Overviews, Bing, You.com, DuckDuckGo, Brave Search, and Wolfram Alpha, plus products it expected to grow after 2025, such as Alexa, Siri, Meta, Tencent, and Alibaba. Being named there is the aim. It is not a placement we can guarantee.
- 01
Content that AI tools can use
Prompts for copy, images, and FAQs, plus a look at how generative tools describe the competitors.
- 02
A local layer
Google Business Profile, Clutch, Yelp, Trustpilot, and Yellow Pages, with regional keywords in the copy, headings, and meta descriptions.
- 03
A privacy check
GDPR and data-privacy analysis, so the local work is not ignoring the rules of the market.
- 04
Location signals on the site
A Google Map embed, geotargeting meta tags, and schema. Images can carry location data.
Features
First month, then every month, then each quarter
The first month is the audit and the setup. The monthly and quarterly work sits on top of an SEO package.
First month
A GEO audit: E-E-A-T, local performance, reviews and reputation, and a content gap with keyword research for generative AI. Then prompts, a competitor read, profile setup or audit, local keywords, a GDPR check, a map embed, and geotargeting schema.
Each month
An AI content calendar and localised content, Google Business Profile reviews and posts, citation updates, a review plan for the profile and for Yelp, a YouTube audit and video plan, ranking and engagement monitoring, voice-search phrasing, and geotagged images.
Each quarter
Trend and keyword review, plus a conversion audit with heatmaps and scroll maps, and what those show about how people use the site.
How it runs
Audit, local setup, monthly production, quarterly review
GEO does not replace the SEO programme. It adds this layer to it.
What to tell the client about timing
Do not promise a citation in a given AI answer. Engines choose their own sources, and the summary says the effect can take up to five months.
What we do, and what we need from you
This is an extension of SEO. The SEO approvals still apply, and the AI layer needs the same access.
| Task | Your agency |  |
|---|---|---|
| The first-month audit, prompts, and competitor read. | ||
| Profile setup or audit, local keywords, the privacy check, the map, and the schema. | ||
| The monthly content, profile, review, video, voice, and image work. | ||
| A quarterly trend review and a conversion audit. | ||
| The SEO programme this extends, including the keyword decisions and the on-page approvals. | ||
| Access to the site, analytics, and the business profiles. | ||
| A market and a set of locations, so the local layer has somewhere to point. | ||
| Time. The summary allows up to five months before the effect shows. |
Why it is not a separate trick
GEO builds on SEO: AI-oriented content, local optimisation, and a check against privacy rules. Without the SEO base, the extension has nothing to extend.
The field moves. Service has to be able to change when a new engine shows up. Early work is also how the approach gets adjusted.
What the engines are
The summary lists ChatGPT, Gemini, Perplexity, Claude, Google's AI Overviews, Bing, You.com, DuckDuckGo, Brave, and Wolfram Alpha among the products the work is aimed at.
It also names later voice and platform search from Amazon, Apple, Meta, Tencent, and Alibaba as products the same content should be ready for. That is a direction, not a live placement.
The GEO family
From the blog
Notes that sit next to this work. All notes
GEO / AI Visibility
Generative Engine Optimisation (GEO) Explained for Agencies
What GEO is, how it differs from SEO and how agencies can package it as a service that turns AI visibility into leads for clients.
2 min read
GEO / AI Visibility
How to Optimise Content for AI Search and AI Overviews
A practical guide to making content easy for AI search tools to understand, trust and cite, from structure and clarity to authority.
3 min read
Frequently asked questions
No. It is the layer on top: AI-ready content, local profiles, and a privacy check. The SEO programme is still the base.
Shall we add GEO to an SEO programme?
You keep the client. We add the AI, local, and privacy layer, and we do not promise a citation.