Basic
- A suburb-based local presence.
Local Google SEO
Local Google SEOPut a local business where nearby customers are already searching.
For shops and service-area businesses. The work targets near-me searches, keeps the Google Business Profile useful, and makes the name, address, and phone number consistent across directories. Basic covers a suburb. Advanced covers a capital city or a region. Multi-location covers searches that name more than one place.
What your client gets
The summary cites 46% of Google searches having local intent, and 88% of consumers calling or visiting a business within 24 hours of finding it online. BrightLocal (2022) is cited for a separate figure: up to 88% of consumers trust online reviews as much as a personal recommendation. These are market figures, not a promised ranking.
- 01
A stronger place in local results
The business is easier to see and to reach for people searching in its area.
- 02
A clearer pin on Google Maps
The profile is maintained so maps and local results can send people to the door.
- 03
Traffic from people nearby
The visits are from people looking for what the business already sells.
- 04
Citations that match
The same name, address, and phone number across directories is what makes the local record believable.
Three levels
Each level can be upgraded as the business grows. Pick the geography the client actually serves.
Advanced
- A capital city or a region.
Multi-location
- For searches that include more than one location keyword.
How it runs
From the brief to the monthly Maps report
You open the project in the portal and send a brief. If we create a new Google Business Profile, Google may post a PIN to the premises. Setup can take three to four weeks once that PIN arrives promptly.
What has to be exact
Local SEO repeats the business name, address, and contact details. Send them in the form they should be published: website URL, opening hours, business name, physical address, and phone number, plus at least two reviews a month.
A new Google Business Profile often needs the postcard PIN before it can be verified. Without a prompt PIN, the three-to-four-week setup does not start cleanly. Other review sites, such as TrueLocal and Yellow Pages, still need to be kept up to date.
What we do, and what we need from you
The profile only stays useful if the reviews and the business details keep arriving.
| Task | Your agency |  |
|---|---|---|
| We post the reviews you send, spaced out so they do not look planted. | ||
| We build local-directory citations from the details you approved. | ||
| We send a monthly Google Maps ranking report and an analytics report. | ||
| We keep the Google Business Profile updated for as long as the campaign runs. | ||
| Open the project and complete the brief, including markets, goals, brand, offer, keywords, and any photos or files. | ||
| The name, address, phone number, website, and opening hours, in the exact published form. | ||
| At least two reviews a month that we can publish. | ||
| The Google PIN, promptly, if a new profile has to be verified. |
What this does not guarantee
Local visibility and leads can improve. The position of a listing, and how many listings the first page shows, change often.
This sits inside a wider plan. Reviews have to keep coming. TrueLocal, Yellow Pages, and the other review sites still need maintaining. Recent changes to Google's local results mean we cannot guarantee a specific outcome.
What you can sell next
Community content is the usual follow-on: articles on local events, videos on local topics, and infographics with local figures. Customer photos, reviews, and stories strengthen the same local record.
Local paid search can sit beside the organic work, aimed at the same area. The summary also suggests saying that Bing local reaches a different slice of the market, so the client is not only on Google.
How agencies sell it
A free local audit shows the gaps before anyone buys. The three levels let a client start at the geography they can afford and move up.
A workshop on why local search changes who walks in is the other way to make the case.
Related local and search work
From the blog
Notes that sit next to this work. All notes
SEO
Local SEO in an AI-Driven Search Landscape
How local businesses can stay visible in maps, voice search and AI answers, with a practical local SEO checklist for agencies.
2 min read
Frequently asked questions
Basic for a suburb, Advanced for a capital city or a region, and Multi-location when the searches name more than one place. The level can move up later.
Shall we start local Google SEO?
You keep the client. We run the profile, the citations, and the monthly Maps report.