Standard
- 25 keywords across 3 locations.
- 12 posts a month.
Premium Local SEO
Premium Local SEOGoogle and Bing, with a post every week for each location.
Three packages for brick-and-mortar and service-area businesses. Posts go on Google Business Profile and Bing Places. Each post is geo-tagged. Standard is 25 keywords across 3 locations and 12 posts a month. Intermediate is 50 keywords across 4 locations and 16 posts. Advanced is 75 keywords across 5 locations and 20 posts. That is one post a week for each location.
What the packages are for
OnTheMap (01/2024) is cited for 73% of consumers using local search to find a business nearby. The Local Marketing Institute (01/2024) is cited for a second figure: only 44% of local businesses claim and optimise their Google listing. Those are market figures, not a promised position.
- 01
Higher local rankings
The business is easier to find for people searching in its area.
- 02
A stronger Maps presence
Google and Bing profiles are maintained so more people can get directions.
- 03
Citations and local content
Directory listings, location-aware copy, and links make the local record consistent.
- 04
Reviews that can be asked for
A short review link, and a button on the site, make it easier for customers to review the business on Google or Bing.
Three packages
One post a week for each location. The keyword count and the number of locations are what change.
Intermediate
- 50 keywords across 4 locations.
- 16 posts a month.
Advanced
- 75 keywords across 5 locations.
- 20 posts a month.
How it runs
From the brief to the monthly local report
You open the project and send the brief. If we create a Google or Bing profile, a postcard PIN often has to reach the client first. With a prompt PIN, that setup can take three to four weeks.
What you see each month
A Google Maps report with keyword performance and figures from Google and Bing: profile searches, calls, direction requests, and website clicks. Posts for the week are sent to you three business days before they go live, with geo-tagged images.
Lead volume still depends on the market and on how people search. Rankings move when the algorithms move. The work does more when it sits with the rest of the marketing, and when your team answers on Basecamp. A quiet channel limits what we can change.
What we do, and what we need from you
Only content you have approved goes live. The local advertising budget is allocated against the campaign objectives.
| Task | Your agency |  |
|---|---|---|
| A briefing session so the local goals, places, and business details are written down. | ||
| Google Business Profile and Bing Places, with only pre-approved content published. | ||
| Citations, geo-tagged images, and keyword posts, sent for review three business days before the publish date. | ||
| Products and services added to the profiles, plus a short review link and a review button on the site. | ||
| A white-label performance report at the end of each month. | ||
| The local advertising budget allocated to the campaign objectives. | ||
| The client's expectations, and the business details, places, and goals we cannot see from the outside. | ||
| Someone in the briefings. The plan is hard to steer if those calls are missed. | ||
| Feedback on Basecamp in time for the publish date. | ||
| The monthly report, passed to the client in your brand. | ||
| Name, address, and phone number. A new Google or Bing profile also needs the PIN from the postcard. |
Where it stops
It improves how local customers find the business, which matters for leads and footfall. How many leads arrive still depends on competition and on search behaviour.
Treat it as one part of the marketing, not the whole of it. Limited contact between your team and ours makes it harder to react when the market moves.
What you can sell next
Community content comes next: articles on local events, videos on local issues, and infographics with local figures. An advanced review programme asks happy customers to write, and answers feedback on the Google profile.
Local paid search can target the same area. Site work such as local schema and mobile pages is the other pairing the summary names.
How agencies sell it
Use figures the client can check, such as local visibility, traffic, and engagement, rather than a promise of a map pin. Put the package inside a wider local plan: ads, content, and reviews.
The plan is built from the client's own market. Workshops on voice search, local schema, and local creators are how some agencies teach the subject before they sell it.
Related local and search work
Frequently asked questions
Standard is 25 keywords, 3 locations, and 12 posts a month. Intermediate is 50 keywords, 4 locations, and 16 posts. Advanced is 75 keywords, 5 locations, and 20 posts. Each location gets one post a week.
Shall we run Premium Local SEO?
You keep the client. We run Google and Bing, the weekly posts, and the monthly local report.