The fee runs from the date the project is opened until invoicing on the first of each month, or until you archive or pause the campaign. The first month has weekly reports as well as the month-end report. Every month-end report covers reach, impressions, clicks, and traffic, and from the regular months also conversion and audience behaviour.
Pinterest Advertising
Pinterest AdvertisingPins for people already looking for an idea.
Paid Pinterest campaigns, under your agency's name. The summary treats Pinterest as a place people search for ideas and products, not as another feed of social updates. Ad spend is billed separately.
What the summary says Pinterest is for
It is most useful with a defined purpose: an email database for a funnel you already have, a competition, or leads collected on a landing page for the sales team. A landing page is not in this fee.
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People arrive with intent
Pinterest (03/2023) is cited for 518 million monthly active users, for 80% of weekly users having discovered a new brand or product, and for 97% of top searches that do not include a brand name. Those figures describe the platform. They are not a result for one account.
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Why a Pin is different from a post
The summary contrasts Pinterest with Facebook and Instagram. Those are built around social interaction. Pinterest is built for exploring ideas and products on purpose. Pins are described as staying visible longer than a short-lived post, and the targeting follows interests and behaviour.
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Four jobs the ads are built for
Brand visibility, including pins that show the product or service to a new audience. Traffic, including promotions and launches that send people to the site. Leads and conversions, including a limited offer or a call to action. Retargeting of people who visited the site or saved a pin.
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The profile is part of the setup
Whether or not the client is already on Pinterest, the summary includes profile work for impact: a business account, keywords, and branding that holds together. That sits inside this advertising service. Ongoing organic management is a separate service.
Features
Where the clicks are meant to go
Each of these is a use of the same paid service. The brief picks the one that matches the purpose.
Visibility
Pins that make the product or service recognisable to people who do not know the brand yet.
Traffic
Pins for a promotion or a launch, aimed at a click through to the site.
Leads
A limited offer or a call to action, for leads and conversions. The landing page, if you need one, is ordered separately.
Retargeting
Ads for people who already visited the site or saved a pin, to turn that interest into the next action.
How it runs
From the brief to a Pin you approve
The first month includes weekly reports. After that, the report is at month-end. A new campaign starts each regular month.
How the fee and the budget work
Ad spend is billed separately. Use the briefing documents before you open the project, so a delay is not billable. A landing page is not included. Email nurture is not included. Extra campaigns beyond the agreed set are not assumed in this fee.
What we do, and what we need from you
You keep the client. The reports are white-label so you can keep them informed.
| Task | Your agency |  |
|---|---|---|
| A briefing on the brand, the goals, the audience, and the business objectives. | ||
| Ads for awareness, traffic, and conversions, from the creative through to the campaign. | ||
| Targeting with Pinterest’s tools, by interests, demographics, or behaviour. | ||
| Monitoring and adjustment, including a response when the platform’s trends move. | ||
| White-label reports on how the campaign performed. | ||
| The brand and the objectives, in the briefing documents, before the project is opened. | ||
| Access to the Pinterest page and the ad account. | ||
| Updates to your client from the reports. | ||
| Timely feedback, and approval of the Pins. | ||
| What you know about the audience, so the targeting can be tuned. |
Niche audiences, and a longer path to purchase
The summary says Pinterest is strong for a topic, and weaker when the audience is very narrow. The response it describes is Pinterest’s targeting tools, adjusted toward the people who fit the brand.
People are often discovering, not buying in the same session, so the path can be longer. Retargeting is how the summary brings back someone who already showed interest.
What can sit next to the Pins
Custom audiences on Pinterest, from interests and behaviour. Email and CRM lists, for people who already know the brand. The Pinterest tag, for people who already engaged. The same summary also names LinkedIn as a place to use those email lists, CRM contacts, and Insight Tag data.
Ongoing email nurture is not in this service. The copy team can write those campaigns as a separate order.
How agencies usually introduce it
The summary suggests three conversations. People on Pinterest are often already planning a purchase, so the visual is the argument. Analytics can change the creative, the targeting, and the plan. Illustrations it offers, such as a home retailer, a fashion collection, or a food company, are examples for that conversation. They are not results from an account we run, and they do not come with figures.
Agencies often add these
Frequently asked questions
Agencies selling Pinterest advertising for discovery, traffic, or leads, under their own name.
Shall we start Pinterest Advertising under your name?
You keep the client. We plan, design, and manage the Pins, and the month-end report is white-label. Ad spend stays separate from the management fee.