The fee runs from the date the project is opened until the first of each month, or until you pause. The first month includes weekly reports of the key metrics. Later months include a detailed report at the end of the month. Daily internal reviews continue, with a monthly pass on the content and the strategy.
TikTok Advertising
TikTok AdvertisingShort-form ads for the audience in the brief.
Paid TikTok campaigns, under your agency's name. The summary describes short-form video aimed at reach, video views, app installs, website traffic, and conversions. Ad spend is billed separately.
What the summary says TikTok is for
Use it when the audience in the brief matches the people on the platform. The figures are published statistics, not a result for one account.
- 01
Who is on the platform
Backlinko (07/2024) is cited for more than 1 billion monthly active users. MegaDigital (12/2023) is cited for a younger range, particularly ages 18 to 24, including a large share of Gen Z and millennials.
- 02
Discovery and purchase
Hootsuite (01/2024) is cited for 15% of product discoveries starting on TikTok. Sprout Social (02/2024) is cited for 71.2% of users having bought after finding a product in the feed, and for an average interaction rate of 2.65% per follower, described as the highest engagement among social platforms in that source.
- 03
Creative, then the algorithm
The summary says the format rewards creative product and service stories, and that the algorithm can push content, including a chance for ads to travel further than the paid placement. SocialInsider (11/2023) is cited for peak viewership within two weeks being a useful window. That is not a promise that a given ad will travel.
- 04
What the service is built to move
Brand reach, video views, app installations, website traffic, and conversions. Content is written to be relevant, aligned to the brand and the objectives, and aimed at interests, behaviour, and demographics.
Features
What the campaign is measured against
The brief names the indicators. These are the outcomes the summary lists.
Reach and views
Brand reach and video views, from short-form ads that include animated or designed video.
App installs
App installations, when that is the action in the brief.
Website traffic
Visits to the site. TikTok Pixel on the website tracks actions and conversions so later campaigns can be adjusted.
Conversions
The conversion the brief names. The summary’s sequence is attention, then the right audience, then that action.
How it runs
A brief, then ads you approve
The first month sets the brief, the account, the Pixel, and the ad sets. Later months start a new campaign, still with your approval before launch.
How the fee and the budget work
Ad spend is billed separately. Gather the client information before you open the project, so the work is not waiting. The summary does not include email nurture or ads on other platforms in this fee.
What we do, and what we need from you
You keep the client informed. We do the creative and the campaign management.
| Task | Your agency |  |
|---|---|---|
| A briefing session on the brand, the goals, the audience, and the business objectives. | ||
| The ads and the campaigns, from the creative through to management, aimed at awareness, traffic, and conversions. | ||
| Targeting by the segments TikTok can reach, so the spend is pointed at the audience in the brief. | ||
| A daily look at performance, with adjustments, and a strategy that moves with trends. | ||
| White-label reports so you can set expectations with your client. | ||
| Detail on the brand and the objectives, before the project is opened. | ||
| Updates to your client from the reports, so expectations stay clear. | ||
| Timely feedback, and an open line when the goal shifts. | ||
| Approval of the ads, plus what you know about the audience. |
People can scroll past
The summary’s first challenge is the scroll. If the opening is not engaging, the ad is skipped. The approach it describes is a strong hook, dynamic visuals, and situations and people the viewer can recognise.
The second challenge is time. The platform moves quickly, so new creative is a constant. The service takes the concept through to the finished ad, and keeps testing. That load is not left on your team.
After the TikTok leads exist
The summary’s next services are separate. An email list and a nurture campaign can follow the leads. TikTok findings can also be used on Facebook or LinkedIn, for example by targeting people who engaged, through custom email lists.
Email nurture and ads on those other platforms are not inside this fee.
How agencies usually introduce it
The summary suggests three conversations, not case results of ours. Explain the short-form format and that the algorithm shows content to people more likely to care. Use another business’s public metrics, including ones on TikTok’s own site, when you talk about views and conversions. Show how Pixel data revealed which audience segments responded, and how that tightened the targeting.
Examples in the summary, such as a fitness brand’s tutorials or a beauty brand’s app installs, are illustrations for that conversation. They are not results from an account we run.
Agencies often add these
Frequently asked questions
Agencies that want TikTok advertising under their own name, for reach, views, app installs, traffic, or conversions.
Shall we start TikTok Advertising under your name?
You keep the client. We write, launch, and manage the video ads, and the reports are white-label. Ad spend stays separate from the management fee.