Feedback on the delivered framework is edited into the same document set: themes, keywords, and outline.
Content Intelligence
Content IntelligenceA research-led framework before the writing starts.
A researched content framework: audience, themes, keyword map, and an editorial plan your team can run. Writing the pages or posts is a separate order unless the brief adds it.
What the framework is for
The catalog calls this a research-led content framework. It is the system, not a promise of rankings or lead counts.
- 01
Gaps are named
We show where the client's content is thin against the questions the audience already asks.
- 02
Themes have a reason
Topics follow research and the brief, not a random calendar of posts.
- 03
Search terms are mapped
Keyword research sits inside the plan so later writing has a clear target. We do not promise a position.
- 04
Your writers can execute
The framework is built so your team, or a later copy order, can produce without redoing the research.
- 05
You keep the client
The work is white-label. Recommendations go to you, not to your client's inbox from us.
Features
What the engine delivers
Scope follows the brief: how deep the research, how many themes, and whether a calendar is included.
Audience and jobs
Who the content is for, what they are trying to do, and which questions block them.
Theme map
Priority topics and formats that fit the client's offer and the channels you named.
Keyword map
Search themes and phrases to guide later pages or articles. Not a ranking report.
Editorial outline
A sequenced plan of pieces with owners left blank for your team, unless writing is added to the quote.
How it runs
Research, then a plan you can hand on
We work from your brief and access. You approve the framework before any production starts.
What a revision includes
Writing the pieces, redesigning the site, or a full SEO audit programme is a new quote. A change of market or product line after delivery is a new research pass.
What we do, and what we need from you
Research quality follows the access and the brief you give.
| Task | Your agency |  |
|---|---|---|
| Audience, theme, and keyword research inside the agreed scope. | ||
| An editorial outline your team can run. | ||
| A white-label document set in Basecamp. | ||
| Revisions from your feedback on the framework. | ||
| No contact with your client. | ||
| Goals, audiences, and channels. | ||
| Access to existing content or analytics when available. | ||
| Competitors or reference sites you want considered. | ||
| Timely feedback and approval of the framework. |
Framework first, copy second
The copywriting-product summary already treats a content strategy consultation as a standalone step before pages are rewritten.
This page is that research-led step. Production sits on website copy, blog writing, AI copywriting, or specialist copy.
How agencies sell it
Offer it when a client posts without a plan, or when SEO and content keep colliding. The deliverable is the system, not a pile of drafts.
After approval, upsell the first batch of pages or articles against the outline.
What we will not claim
We do not promise rankings, featured placement, or a lead total from the framework alone.
Those depend on what gets produced, published, and promoted afterward.
Agencies often add these
Frequently asked questions
Agencies that need a researched content plan under their own name before commissioning writing.
Ready to brief a content framework?
You keep the client. We research and map the plan, and you approve it before any writing starts under your name.