Edits on stage-one documents and on each production batch stay inside the agreed formats and lengths.
Premium Content Marketing
Premium Content MarketingA strategy-led programme with a two-stage brief.
Strategy first, then production. Stage one locks the plan. Stage two briefs the pieces. You keep the client. We run the programme under your name.
What the programme is for
The catalog describes a strategy-led content programme with a two-stage brief. It is ongoing content with a plan, not a single page rewrite.
- 01
The plan is agreed before volume
Stage one sets audience, themes, cadence, and success signs. Writing waits until that is signed off.
- 02
Stage two briefs each batch
Every production round has its own brief against the plan, so pieces stay on strategy.
- 03
Channels stay coherent
Site, blog, email, or social copy in the programme follow one voice and one theme map.
- 04
You see the rhythm
Delivery dates and review gates sit in Basecamp so your team can forecast client updates.
- 05
White-label throughout
Plans and drafts go to you. We do not become your client's content team in public.
Features
Two stages, then a cadence
Stage one is the strategy brief and plan. Stage two is production against that plan. Cadence and formats are quoted from what you lock in stage one.
Stage one — strategy
Research, theme map, channel mix, and the success signs you will report to the client. No production volume until you approve.
Stage two — production
Articles, pages, or other formats named in the plan, briefed per batch and edited by a person.
Monthly cadence
A recurring volume agreed in stage one: how many pieces, which formats, and which review window.
Programme notes
What shipped, what performed against the signs you set, and what to change next month. Not a guaranteed traffic lift.
How it runs
Lock the plan, then produce in rounds
Nothing in stage two starts until stage one is approved. Later months reuse the plan unless you reopen strategy.
What a revision includes
Reopening strategy after a market shift, adding a new channel, or a one-off campaign outside the cadence is a new quote.
What we do, and what we need from you
The two-stage gate only works when stage one is truly locked.
| Task | Your agency |  |
|---|---|---|
| Stage-one research and plan under your brand. | ||
| Stage-two production against the approved plan. | ||
| Human edit on every piece. | ||
| Delivery dates and Basecamp review gates. | ||
| Programme notes against the signs you set. | ||
| No contact with your client. | ||
| A complete stage-one brief and timely approval of the plan. | ||
| Stage-two inputs per batch: offers, dates, must-include claims. | ||
| Feedback inside the review window. | ||
| A new quote if cadence or channels change. |
Why two stages
Volume without a plan creates noise. The two-stage brief keeps strategy visible before the writing desk fills up.
If the client only needs a one-off page set, website copy is the lighter order.
How it sits next to Intelligence
Content Intelligence can feed stage one when the research must stand alone first.
Premium Content Marketing then carries the recurring production. They can be sold together or in sequence.
What we will not claim
We do not promise traffic, rankings, or pipeline from the programme alone.
Success signs in stage one are what you choose to watch, not guarantees.
Agencies often add these
From the blog
Notes that sit next to this work. All notes
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Frequently asked questions
Agencies that want an ongoing content programme under their name, with strategy locked before volume.
Ready to open a premium content programme?
You keep the client. We lock stage one, produce stage two under your name, and you approve every batch.