Edits to the report's wording, priorities, and examples inside the agreed URL set.
Website copy audit
Website copy auditA paid review of the words already on the site.
A structured look at existing site copy: clarity, tone, CTAs, and gaps. You get recommendations under your brand. Rewriting the pages is a separate order unless the brief adds it.
What the audit is for
The catalog calls this a paid review of existing site copy. It is diagnosis, not a rewrite and not a ranking report.
- 01
Weak pages are named
We mark where the offer is unclear, where CTAs are missing, and where tone drifts.
- 02
Priorities are ranked
You get an order of work so the rewrite, if you sell one, starts where it matters most.
- 03
Evidence sits in the report
Findings reference the pages you gave us. We do not invent traffic or conversion figures.
- 04
You keep the client conversation
The audit is white-label. You present it. We do not pitch the rewrite to your client ourselves.
Features
What the review covers
Scope follows the URL list and depth in the brief: key templates, a full site pass, or a focused funnel.
Clarity and offer
Whether a first-time visitor can tell what is sold, for whom, and what to do next.
CTAs and paths
Calls to action, form prompts, and whether the next step matches the page's job.
Tone and consistency
Voice across templates, and where jargon or filler weakens trust.
Gaps and next writing
Missing proof, FAQs, or pages the journey needs. Includes a suggested rewrite order, not the rewrite itself.
How it runs
URLs in, recommendations out
You send the site list and goals. We review. You approve the report before it goes to your client.
What a revision includes
Rewriting pages, expanding to a new site section, or a technical SEO audit is a new quote. A second full pass after a redesign is a new audit.
What we do, and what we need from you
The audit is only as sharp as the URL list and goals you send.
| Task | Your agency |  |
|---|---|---|
| A structured copy review of the agreed pages. | ||
| A white-label report with ranked recommendations. | ||
| Revisions to the report from your feedback. | ||
| No contact with your client. | ||
| The URL list and primary goals. | ||
| Brand or voice notes when tone is in scope. | ||
| Analytics context when available. | ||
| Timely feedback and approval of the report. |
Audit then rewrite
The usual upsell after approval is website copy on the priority pages the report named.
Content Intelligence or Premium Content Marketing fit when the gap is the whole system, not a few pages.
How agencies sell it
Use it when a client wants 'better copy' without knowing where to start, or before a redesign so the words plan travels with the build.
Keep the fee honest: paid review, recommendations, optional rewrite next.
What we will not claim
We do not promise a conversion lift or a ranking from the audit alone.
Those depend on what you change after the report.
Agencies often add these
From the blog
Notes that sit next to this work. All notes
Content & Copywriting
Editing and Proofreading: A Practical Checklist
The difference between copywriting, copyediting and proofreading, plus a practical checklist for polishing any piece of content.
2 min read
Content & Copywriting
Measuring Whether Copy Is Working
The KPIs that show whether website, email and ad copy is effective, and how to measure copy performance in a meaningful way.
2 min read
Frequently asked questions
Agencies that need a paid, white-label review of existing site copy before selling a rewrite.
Ready to brief a copy audit?
You keep the client. We review the words on the site, and you approve the report before it goes out under your name.