Feedback on the delivered piece is edited and returned for approval inside the same format and length.
Specialist copy
Specialist copyPR, ads, lead magnets, and the rest of the writing desk.
PR articles, ad copy, lead magnets, e-books, email copy, and proofreading. Each job is scoped from the brief. You keep the client. We write under your name.
What this desk covers
The catalog lists the formats. The brief picks which ones and how many. We do not promise press placements, ad ROAS, or download totals.
- 01
The format matches the channel
A press piece, an ad line, a magnet, or an e-book chapter each get the structure that channel needs.
- 02
Proofreading can stand alone
When the job is only a clean pass on existing text, we quote that as proofreading, not a rewrite.
- 03
Tone stays consistent
Across formats, the voice follows the brand note you send, so the client does not sound different in every channel.
- 04
You approve before it ships
Drafts sit in Basecamp. Nothing is treated as final until you sign it off.
Features
Formats you can order
One brief can mix formats. Each is quoted on length, research depth, and turnaround.
PR articles
Articles shaped for media or owned channels. Placement and relationships with journalists are not included.
Ad copy
Headlines, primary text, and variants for paid social or search ads. Media spend and campaign setup are separate.
Lead magnets and e-books
Longer pieces that teach or collect details: checklists, guides, chapters. Design and hosting are separate unless the brief adds them.
Email and proofreading
Campaign or sequence copy, or a proofreading pass on text you already have. Ongoing email programmes are the email-marketing service.
How it runs
Brief, draft, approve
Same gate as the other copy desks: clear brief, confirmed scope, your approval.
What a revision includes
A new format, a new campaign, or a change of direction is a new quote. Legal review by counsel is yours when the claim set needs it.
What we do, and what we need from you
The brief decides quality. Thin briefs produce thin specialist copy.
| Task | Your agency |  |
|---|---|---|
| Copy in the format you ordered. | ||
| Human edit and a check for tone and obvious factual gaps. | ||
| A confirmed scope and delivery date. | ||
| Revisions from your feedback, then a resubmit. | ||
| No contact with your client. | ||
| A complete brief: format, audience, offer, length, and claims. | ||
| Source material for PR, magnets, or e-books when research must be accurate. | ||
| Timely feedback and final approval. | ||
| A new quote if the deliverables change. |
When to use this desk
Use specialist copy when the job is not a website page set, not a long blog, and not a product catalogue batch.
If the same client needs pages and a magnet, quote each desk separately so scope stays clear.
PR is writing, not pitching
We write the article. Media lists, follow-ups, and placements are outside this fee unless you add a separate PR programme.
Ad copy is the words. Targeting and spend sit on the paid-media or social-ads orders.
What we will not claim
We do not promise coverage, downloads, or ad performance from the copy alone.
Those depend on distribution, budget, and the offer.
Agencies often add these
From the blog
Notes that sit next to this work. All notes
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Frequently asked questions
Agencies that need PR, ads, magnets, e-books, email copy, or proofreading under their own name.
Ready to brief a specialist piece?
You keep the client. We write the format you named, and you approve it before it goes out under your name.