The opening month is a Skype briefing, access to Business Manager through an address that does not show our name, the pixel if it is required, campaign and ad-set setup, ads for approval, daily internal review, weekly reports, and a white-label month-end report. Later months keep the daily review, a monthly adjustment, approval before anything goes live, and the month-end report.
Facebook advertising lead generation
Facebook advertising lead generationFacebook ads aimed at leads, under your agency's name.
We plan, build, and manage Facebook campaigns whose job is leads: a brief, ads for your approval, the pixel, and a landing page when you need one. Ad spend sits in the client's budget and runs only as long as that budget lasts.
What the campaign can be aimed at
The useful case is a defined purpose: building an email list, promoting a competition, or collecting leads for a sales team. Lead generation is one of the objectives. The others in the summary are brand awareness, page or website traffic, page likes, retargeting, store traffic, reach, video views, app downloads, post engagement, and sales.
- 01
Leads, not a general page presence
This is an ad service. It does not include the organic posts on a Facebook page. It is built to bring leads, conversions, and sales.
- 02
An audience you specify
The brief covers geography, gender, age, languages, interests, a special audience, and placement. The form's default age example is 13 to 60, and the default placement is all devices.
- 03
A page that can take the enquiry
A landing page can be designed for the campaign at extra cost. The form suggests four fields, name, email, phone, and message, because fewer fields tend to convert better. Copy, if you do not have it, is a separate copywriting job in the portal.
- 04
A report in your brand
Month one includes a weekly report: reach, impressions, clicks, traffic, conversion, the best ad, the best campaign, the audience, and suggestions. Every month ends with a white-label report you can brand and send on.
What the brief asks for
The intake has four parts. Ads go live only after you approve them. Objectives on the form include lead generation, website conversions, website visits, retargeting, and others listed above.
Business
Business name, industry, products or services, address, Facebook page, website, campaign budget, and the logins we need to track what the ads produce. Objectives include lead generation, website conversions, website visits, brand awareness, retargeting, video views, page likes, post engagement, offer claims, event responses, and app installs.
Competitors
Competitor advantages and disadvantages, the main competitors, influencers in the area, why the offer is the better choice and the better value, other reasons to choose it, and how long the business has traded and been online.
The ad
The offer-page URL, the thank-you or conversion URL where we install code to measure conversions, whether non-converters go into a Facebook audience for retargeting, the problem, the offer, whether it is time-limited, the call to action, and the image. Supplied images are 1200 by 628 pixels. Ad buttons include Apply Now, Book Now, Download, Learn More, Shop Now, Sign Up, and Watch More. Visuals can be a still, a video, a GIF, or a carousel, with a heading and a caption.
Landing page
Purpose, such as sales, lead generation, or an offer. Logins for the site, hosting, and CMS, Google Analytics, and an ads account if one already exists. Template, copy, video, the form fields, and the inbox that should receive the enquiry. If there is no copy, raise a copywriting job. Designing the page is an extra cost on top of the ads.
How it runs
From the brief to the monthly report
Recurring management is charged from the day the project is opened until the first of each month, or until you pause it. The client's budget is separate: ads stop when it runs out. A new campaign is set up each month.
What management includes, and what the budget does not
Ad spend is the client's budget and is separate from the management fee. Ads run only while that budget lasts. A landing page is an extra cost. Setting up a Facebook account can be an extra charge if it is complicated. The client can cancel, hold, or archive the project. We do not promise a return.
What we do, and what we need from you
The ads wait on the brief, the logins, and your approval. The budget is the client's.
| Task | Your agency |  |
|---|---|---|
| A view on strategy, ad types, and how the budget is spent. | ||
| Business Manager access arranged so our name is not on the account, and help setting up Facebook if there is no account. | ||
| The pixel, when it is required, plus campaign, ad sets, and the ads. | ||
| Daily review and a monthly adjustment. A new campaign each month. | ||
| Weekly reports in month one and a white-label month-end report every month. | ||
| A custom audience for retargeting, and pixel data such as purchases and add-to-cart, when the brief asks for them. | ||
| The four-part brief: business, competitors, the ad, and the landing page. | ||
| The campaign budget. It is billed separately from management, and the ads stop when it runs out. | ||
| Logins, and a timely approval. Ads do not go live before you say so. | ||
| The correct information from the client. High click costs can follow high CPMs, and that context is yours to set. | ||
| Someone to receive the enquiry email, and the decision on whether non-converters should be retargeted. |
What usually follows a lead campaign
You can run more Facebook ads, or add Instagram ads, LinkedIn ads, or email. Instagram-only is available. A custom audience retargets people who showed interest. Another campaign can build the email list.
For a B2B client, the summary says LinkedIn is often the better place to build an email list. Email newsletters can keep the Facebook audience warm after the click. Those are separate orders.
How an agency can sell it
The summary's own notes are: offer it inside a wider set of channels, keep a margin when you resell it, talk about conversion and reaching a defined audience, use a strategy conversation to hear the goal, and make clear the campaign is built for that client rather than reused.
An Instagram campaign is the example they give for an upsell after Facebook has worked. We do not treat the published user and return figures as a forecast.
Often ordered with these ads
Frequently asked questions
Agencies that want Facebook campaigns built for leads, sign-ups, or sales, under their own name.
Ready to start Facebook lead ads?
You keep the client. We brief, build, and report in your brand. The ad budget stays theirs.