The project is complete when the load time reaches the acceptable level we agreed: industry norms, what visitors expect, how it behaves on a phone, and the practices the first test pointed to.
Site speed
Site speedA faster website.
One project to make the site load faster. We test desktop and mobile with Google PageSpeed, make the recommended changes, and send a white-label report at the start and at the end. Each site is quoted on its own.
What a faster site is for
You keep the relationship. We never email or call your client. Forbes Advisor, in Top Website Statistics For 2024 (April 2024), is cited for people leaving a site that takes 3 seconds or more to load. That figure is not a result we promise for one site.
- 01
The page appears sooner
We apply the changes Google recommends, so the site is faster for the people it is meant for. The aim is a load time that meets the target we set with you.
- 02
Visitors are more likely to stay
A slow page is where people leave, look for someone else, and the enquiry never happens. Speed is there so they can start using the site.
- 03
Search has one less obstacle
Google treats site speed as a ranking factor. This can support rankings and, over time, traffic. It is one part of SEO, not a full SEO programme, and it is not a promise of a higher position.
- 04
You can show the before and after
A white-label report at the start and another at the end record the first speed, the changes, and the result, so you can explain the work in your own name.
How fast is fast enough
The target depends on what visitors expect, the industry, and the kind of site. These are the bands we use when we agree it with you.
Fast
Ideal is 0 to 1.5 seconds. Acceptable is 1.5 to 3 seconds.
Average
Acceptable is 3 to 5 seconds.
Slow
Needs improvement from 5 to 10 seconds. Poor is 10 seconds or more.
- 0s
- 1.5s
- 3s
- 5s
- 10s
- 10s+
How it runs
From the first test to the final report
You agree the target with us before we edit the site. Once the changes start, that phase usually takes four to five days. We quote the site on its own before the work begins.
When the project is finished
This is a one-off. It is not a monthly retainer. Later upkeep, or more speed work after handover, is a new order. It is not a full SEO programme. It is aimed at speed, not at lifting the conversion rate. A faster page can help people stay, enquire, and buy. That still depends on the rest of the marketing.
What we do, and what we need from you
The work waits if the logins are missing, or if the target you set with your client is not the target on the brief.
| Task | Your agency |  |
|---|---|---|
| We run the first PageSpeed tests on desktop and mobile, and set a realistic timeline with you. | ||
| We write the opening report: what is slow, and which changes will move speed and the experience the most. | ||
| We make those changes with as little disruption as we can: images, server response, CSS, JavaScript, caching, compression, and hosting. | ||
| We watch the site for a few days, retest, and repeat until it meets the agreed benchmark. | ||
| We keep you posted while the project is open, including any extra step the target still needs. | ||
| We send the closing white-label report: the end speed, the changes, and how to keep that speed. | ||
| A clear expectation with your client: the goal, the timeline, and what this service does not do. | ||
| Logins before we start. That includes cPanel or hosting, the website backend, and the hosting environment. Those are the places we work. | ||
| Someone who can answer while the project is open. If a decision waits, the site waits. | ||
| The opening and closing reports passed on to your client, under your name. |
What you can put in front of the client
A faster site is a base for other work. Those are separate orders. We do not start them inside this one.
They stay long enough to look
People are more likely to stay, look around, and take the next step when the page does not make them wait.
Search has a better chance
Speed is a ranking factor for Google. A faster load gives the site a better chance of being found. It does not guarantee a position.
The report is the proof
The white-label before-and-after shows the load time and the other readings, so the value is something you can put in front of them.
Then the other channels
Email and social can send people back to the faster page. Ads can gain from a better experience. None of that is a promise for one account.
Why a CMS site is often the slow one
Sites on common content management systems often load more slowly than they should. Typical causes are heavy code, a complicated template, too many plugins, the server setup, large media files, and calls out to other services. Slow pages raise the bounce rate and give search less to reward, because speed is a ranking factor.
The first test names which of those are on this site. We change what that test supports: images that stay sharp at a smaller size, caching for files that do not change, compression for text files, and hosting that can hold the gain.
What this service will not do
It is a single boost, not a retainer. Keeping the speed later, or going further, is another order. It can help rankings because speed is one ranking factor. It is not the rest of SEO: content, links, and the other work sit outside this quote.
It is aimed at speed and performance. A better experience can support enquiries and sales. The summary is clear that conversion still depends on other tactics, so we do not sell this as a conversion project.
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Frequently asked questions
Agencies that want a one-off speed improvement on a client's site, delivered under their own name.